January 3, 2005




Mailing to Gays and Lesbians

Mainstream marketers looking for new sources of names should consider the gay and lesbian marketplace. According to Jon Pogact, sales manager of Metamorphics Media, a division of Brewster, NY-based list firm Mal Dunn Associates, the gay and lesbian population accounted …

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In News

January 1, 2005




Woodcraft carves a new magazine

Last month Catalog Age reported that cataloger/retailer Penzeys Spices was starting a magazine. Now Parkersburg, WV-based woodworking supplies merchant Woodcraft Supply Co. is doing the same. The cataloger/retailer launched Woodcraft Magazine, with a December/January issue on Nov. 26. …

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In Uncategorized

January 1, 2005




Still waiting for mail

Remember how a few months ago the industry cheered a return to increased circulation? We might have celebrated a bit too soon. This past October, Catalog Tracker — a service of Greenwich, CT-based list services firm Direct Media — received 502 consumer catalogs. …

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In Uncategorized

January 1, 2005




Women’s apparel universe now on the wane

Welcome to a new monthly feature
Market Snapshot, based on data from New York-based media brokerage services firm ParadyszMatera. Each month we’ll take an in-depth look at rental file universes, promotion activity, launches, and other information about a specific catalog …

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In Uncategorized

January 1, 2005




LISTINGS

New lists
SmartBargains.com
An online marketer of off-price apparel, home electronics, decor, and other products, SmartBargains.com has the postal addresses of nearly 160,000 of its three-month Web buyers. Customers, 70% of whom are women, have an average age of 48 and …

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In News

January 1, 2005




Value Pack

IF YOU ARE LOOKING for “value-added packaging services,” you probably know exactly what you mean, but who else does? There seem to be almost as many interpretations of that phrase as there are providers of such services.
Under the rubric …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

January 1, 2005




New glory days for Old Glory

Rock ‘n’ roll music merchandise print and Web catalog Old Glory is back in the hands of its original owner. Glenn Morelli — who started Old Glory as a boutique T-shirt business in 1980 and launched the catalog in 1993 — in November reacquired …

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In News

January 1, 2005




Letters

Fan of fed article
The lead article in the November issue, “Fed spending shift” by Mark Del Franco, is outstanding. I have been in the catalog business since 1975 and never knew about government SmartPay credit cards. Mark deserves credit for …

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In News

January 1, 2005




THE BEST & WORST CATALOG COPY

Hoorays & nays
Here I go again, sticking my head into the lion’s mouth with the annual masochistic project of publishing personal prejudices. Every year, finding excellent catalogs is easier, and finding deficient ones is more difficult. The competitive nature of …

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In Uncategorized

January 1, 2005




Seven steps to grow your house file

When sales dip and protecting profits becomes critical, many catalogers respond by cutting back on mailings, as has been the case during the past few years. As the economy struggled and geopolitical events preoccupied consumers in 2002 and 2003, cautious marketers modified …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

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