November 10, 2004




October Deliverability Hurt by Election Mailings

If your October sales were softer than expected, the glut of political mailings may be to blame. According to New City, NY-based mail tracking service U.S. Monitor, direct mail pieces in October took an average of 9.84 days to reach …

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In News

November 1, 2004




Let Them Wear Cashmere

There are all sorts of weighty concerns to address this month: the presidential election, of course, and the continuing efforts on the part of marketers and ISPs to eliminate fraudulent spam, and states’ increasing aggressiveness in trying to collect use …

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In News

November 1, 2004




In the Midst of the Storm

Boca Raton, FL-based jewelry cataloger Seta Corp. is thankful that it fared as well as it did through the two hurricanes — Frances and Jeanne — which hit its area this year, says chief operating officer Tim Holody. “In terms of impact …

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In News

November 1, 2004




Circulation Rebound

For catalogers, “back to school” translated to “back in mailboxes.” This past August, Catalog Tracker, a service of Greenwich, CT-based list services firm Direct Media, received 363 consumer catalogs — a 21% increase from the 299 it had logged in for August 2003. The uptick …

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In News

November 1, 2004




listings

NEW LISTS
BLUE MOUNTAIN
Selling housewares and personal-care products, the Blue Mountain catalog has 50,000 buyers on its housefile. Customers spend an average of $32 an order on such products as the Universal Telephone Amplifier and the Magnetic Knee Brace. Buyers, who …

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In News

November 1, 2004




Walking the Privacy Tightrope

List owners and the list firms that represent them are walking a tightrope these days. During the past two years, a string of privacy actions have forced them to scrutinize their lists more carefully before renting them out and to …

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In News

November 1, 2004




people news

Corte Madera, CA-based furnishings cataloger/retailer Restoration Hardware named John W. Tate chief operating officer/executive vice president. Previously Tate was chief operating officer at Krispy Kreme Doughnuts.
Fort Worth, TX-based electronic components manufacturer/marketer TTI promoted Glenn Smith to …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

October 28, 2004




Few Pre-Election Jitters for Catalogers

As the country prepares to head to the polls, most catalogers are finding that their customers are still electing to buy.
New York-based luxury gifts catalog Vivre, for one, had expected sluggish sales in the weeks leading up to the …

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In News

October 25, 2004




Better Sales by Segmentation

“How to Get the Most Profit from Your Housefile” is a surefire winner of a title for a conference session. During his session of the same name at the DMA 87th Annual Conference and Exhibition in New Orleans last week, …

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In News

October 25, 2004




Cost-Effective Ways to Acquire Names

Looking for less costly ways to acquire customers? What mailer isn’t? Mary Ann Kleinfelter, owner of Milford, NH-based consultancy Marketing Solutions Today, offers several suggestions:
* Use models to select prospects with the greatest likelihood of buying–but be careful. If …

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