January 1, 1999




Reaching into retail

Despite their differences, catalogs and retail have always had a close relationship. After all, cataloging sprang from the retail sector in the late 1800s and early 1900s, when retailers such as Sears Roebuck, Montgomery Ward, and J.C. Penney pursued …

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In Lists & Data - Business-14-05-2013

January 1, 1999




Are SOHOs worth it?

The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing number of home-based offices now exceed 40 million, according to Framingham, MA-based marketing consulting firm International Data …

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In News

January 1, 1999




The retail rush

What do Macy’s, Banana Republic, Toys ‘R’ Us, Wet Seal, Nine West, Claire’s Stores, and Abercrombie & Fitch have in common? They’re just a few of the national retailers that have recently launched catalogs. They’re also the latest manifestations of a …

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In Uncategorized

January 1, 1999




Spreading the Web word

Once upon a time, electronic catalogers thought the best way to attract Web customers was to advertise online-mainly through banner ads and key words on search engines. But more catalogers, both print and virtual-only, are finding they also need offline, …

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In Uncategorized

January 1, 1999




The big stories of the ’90s

It’s here-the end of the 1990s! And although we have a full 12 months to go before the hotly anticipated year 2000 party, Catalog Age, never one to back away from controversy, is celebrating the dawn of 1999 with a timeline of the …

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In Email

December 1, 1998




Web talent: recruit or retrain?

Good help is hard to find in any industry, and the new world of electronic commerce is no exception. Depending on a cataloger’s online needs, finding qualified employees can be challenging. For the most part, catalogers combine existing resources and …

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In News

December 1, 1998




Strategic exchanges

Among the participants in Catalog Age’s 1998 Benchmark Report on Lists and Databases (see July issue), only 20% exchange names with competitors. But list exchanges are more than just a way to cut prospecting costs. Exchanges, which some list experts say can …

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In Uncategorized

December 1, 1998




The bottom line in ’99

Christine E. Taylor is vice president of The Magic Attic Club, a Westbrook, ME-based cataloger of dolls and related accessories, and a division of Georgetown Collection. Annual sales, less than $10 million; annual circulation, less than 5 million.
This year was very …

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In Email

December 1, 1998




People

Paul F. Robinson has been named chief financial officer of Stamford, CT-based PC Flowers & Gifts, an Internet flower and gift service. Robinson was formerly chief financial officer of G. Neil, a Sunrise, FL-based direct marketer of human resource supplies.
G….

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 1, 1998




Critical issues & trends

Despite the overseas fiscal turbulence that’s been threatening the U.S. economy for months, and before the scandal in Washington came to a head, the participants in Catalog Age’s Benchmark Report on Critical Issues and Trends had fairly high hopes. …

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In News

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