SocialMediaHand

July 31, 2014




How to Effectively Use Social Media for Your Brand

How do you use social media for your brand and measure its success?

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure …

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In Marketing, Must Reads

SocialMediaIcon-300

July 30, 2014




Social Media is Driving Customer Engagement

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

According to MCM Outlook 2014 results,  91.9% of respondents said Facebook is where they keep an active presence, followed by Twitter …

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In Marketing, Must Reads

social-media-icons-keyboard-300

July 21, 2014




How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

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In Marketing, Social

global-flags-300

February 10, 2016




4 Tips to Grow Your Global Ecommerce Business

While several brands are going global with their business these days, it is still not an easy process for most.   Many retailers are still looking for ways to make the expansion a seamless process.  Speakers at the Global E-commerce Leaders …

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In Blog, Global

the-week-that-was-300

February 4, 2016




Week in Review: The Great Amazon Retail Store Mystery Solved

Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn’t for those meddling CEOs…

General Growth Properties CEO Sandeep Mathrani spilled the beans Tuesday during its 4…

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In Data & Analytics, Ecommerce

TurtleWax-300

February 4, 2016




Consumer-generated Content Proves Successful for Turtle Wax

Turtle Wax drove 1.3 million page views with its content when it added consumer-generated content to its website. The goal for Turtle Wax was to transform a static website into a dynamic place where showcasing its products was a priority.

Prior …

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In Engagement, Marketing

ZGallerie

May 14, 2015




Z Gallerie Creates Social Buzz with Its Catalog

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media, according to a case study.

Z Gallerie worked with Curalate to design, track and measure a tightly integrated user-generated content campaign that …

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In Catalog, Ecommerce

SocialInfographic-300

May 16, 2014




Social Media: The Final Stamp of Approval for Purchase Decisions

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.  They are looking to friends and peers for the final stamp of approval before they add to cart.  …

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In Ecommerce, Infographics

global ecommerce

January 25, 2016




Top 10 Ways Marketing Will Be Smarter and More Personalized in 2016

In 2016 and beyond, mobile engagement and marketing is moving towards reaching the individual consumer, at scale.

According to a recent report from Forrester Research, 1:1 mobile moments pervade through all stages of the customer life cycle, and with industries such as …

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In Blog, Marketing

2014Q1_Search_and_Socia_Snapshot_041514-featured-image-300

April 16, 2014




Search and Social Media Snapshot

Kenshoo published an infographic today detailing first-quarter performance of paid search and social advertising. The infographic highlights quarter-over-quarter and year-over-year changes for key metrics in both search and social.
[Click to enlarge]

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In Infographics

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