July 29, 2013




Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …

More...

In Analytics, Marketing

big-data-300

March 2, 2015




Marketers Say They Don’t Collect Enough Customer Data

Despite significant investments in data-related marketing solutions over the past few years, an annual Infogroup study released today finds that most marketers think they still don’t collect enough customer data.

The Infogroup report, “Big Data’s Big Payday,” reveals …

More...

In big data, Must Reads

Customer Service, customer service reps, social media, Twitter, Facebook, retail, Forrester, Conversocial, contact center, contact center agents

June 30, 2014




The Three Stages of Social Customer Service

How mature is your social customer service operation?

A recent study by Forrester Consulting, commissioned by Conversocial, identified three stages of social customer service maturity.

Forrester found that companies using dedicated social customer service tools owned by the contact center – …

More...

In CRM, Customer Relationship Management

blue-and-black-or-white-and-gold-300

February 27, 2015




Blue and Black or White and Gold? What Does it Mean for Retailers?

[caption id="attachment_62425" align="alignright" width="300"] From swiked.tumblr.com via wired.com.[/caption]

The interwebs exploded yesterday, mainly because about 75% of the world wide web thinks that darn dress is white and gold. And they are wrong. It’s blue …

More...

In Blog, customer experience

cloud-based-technology-300

February 22, 2015




Cool New Technology Showcased at eTail West

The exhibit hall, or “Solutions Zone” as it was called at eTail West, was buzzing with activity.

Sure, there were things like mimosa breaks and Xbox tournaments to lure eTail West attendees into the Solutions Zone. But attendees also made …

More...

In Blog, cross-border

The-12-Tips-of-Christmas-300

November 13, 2014




The 12 Search and Social Marketing Tips of Christmas

As another year is coming to a close, marketers are approaching the peak shopping season, bringing abundant opportunity to engage audiences with high intent. Delivering consistent, relevant cross-channel messaging is a must in order to influence all touch points in …

More...

In Holiday 2014, Infographics

twitterinfographic- crop

June 28, 2013




Social Media Contributes to Steady Ecommerce Growth

U.S. online retail sales are expected to reach $370 billion by 2017. Social media is a contributing factor to ecommerce growth.  Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing  social media, according to …

More...

In Customer Service, Ecommerce

mac-ipad-iphone-multichannel-300-yslider

February 18, 2015




Driving Brand Loyalty in a Multichannel World

The gaps between media channels are closing. A modern day shopper might check into a physical store on a mobile device, redeem a coupon received via email in-store, and then recommend that product to all friends on Facebook. It may …

More...

In Blog, Must Reads

social-media-icons-ipad-300

June 27, 2013




Brands Head to Social Media for #Equality

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

[View the story “Brands …

More...

In Blog, Cross Channel

Instagram and Facebook apps in Apple iTunes

June 26, 2013




What New FTC Rules Mean to Your Social Media Program and Brand Reputation

FREE ON-DEMAND WEBINAR

The FTC recently updated their disclosure guidelines. Is your program in compliance?

The FTC has drawn a big, red line clarifying what some marketers considered “debatable” in the past. If your agency and partners haven’t explained these …

More...

In Webinars

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. ...
  9. 261