April 1, 2011




Mobile coupons: physical vs. cloud

Mobile couponing gives you an opportunity to meet customers where they are present in a channel, interact with them on a personal level and, ultimately, earn their loyalty. But merchants looking to incorporate mobile coupons into their business models must …

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In Mobile Commerce

March 24, 2011




Fourth Quarter Drags Talbots Sales Down

A poor fourth-quarter performance hurt the annual sales of women’s apparel and accessories merchant The Talbots.
Net sales were $1.21 billion for the fiscal year ended Jan. 29, down slightly from $1.23 billion the prior year. For the fourth quarter, net sales …

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In Uncategorized

March 22, 2011




Social Skills: Carter’s and OshKosh B’gosh’s Baby Steps are Big

When it comes to children’s apparel and accessories, you don’t get more old-school than Carter’s or OshKosh B’gosh. But the 19th-century brands, both owned by Carter’s, are hip to 21st-century social media.
Maybe that’s because the two brands are infants …

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In Twitter Social Media Marketing

March 10, 2011




5 Secrets to Loyal Multichannel Customers

While conventional wisdom holds that brand loyalty is much less of a motivator than it was even 10 years ago, shoppers tell us it still plays a significant role in purchase decisions.
In a survey ecommerce platform provider CrossView recently conducted …

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In Uncategorized

February 22, 2011




Seven Steps For Long-Term Mobile Success

As mobile commerce changes the way consumers are discovering, buying and interacting with retailers, it’s quickly becoming the strategic “fourth channel.”
A successful mobile strategy requires an investment of time and resources and some long-term thinking, but the payback …

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In multichannelmerchant.com/ecommerce/news

February 19, 2011




Cabela’s Sees Drop in Direct Sales

Cabela’s saw a rise in fourth-quarter sales, but its 2010 fiscal year sales took a hit in part to a drop in direct sales, the outdoor lifestyle merchant reported Feb. 17.
With direct sales of $386.9 million in the fourth quarter, Cabela’s was …

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In Uncategorized

January 26, 2011




J. C. Penney Closing Catalog Outlets, Call Centers

In keeping with its plans to get out of catalogs, J.C. Penney this year will close underperforming stores, phase out its outlet business, and streamline its call center and custom decorating operations.
Company chairman/CEO Mike Ullman III said …

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In Catalog, News

January 19, 2011




Survey Says: Retail Associates Want Mobile Capabilities

The majority of surveyed retail associates, 55%, believe that this holiday season’s shoppers were better connected to consumer information than in-store associates. That’s largely because of the increasing availability of online shopping tools and mobile phone applications that allow …

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In Uncategorized

January 11, 2011




Selling on Amazon and Google Boosts Merchants’ Margins

Merchants who have been reluctant to sell on third-party ecommerce channels may have a reason to give it a try.
Ecommerce platform provider Mercent says its retail clients participating in Amazon.com’s “Selling on Amazon” third-party marketplace program and through …

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In Ecommerce

January 5, 2011




Macy’s To Expand Ecommerce Division

General merchant Macy’s says it will boost its ecommerce presence and add about 725 positions over the next two years to support its Macys.com and Bloomingdales.com websites. Macy’s aims to incorporate a multichannel strategy that will allow customers to …

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In multichannelmerchant.com/ecommerce/news

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