April 1, 2005
By now most multichannel merchants know about matchbacks and the importance of understanding where online and retail buyers are coming from rather than guesstimating the percentage of sales driven by the catalog or an e-mail campaign.
To help marketers more …
April 1, 2005
November 1, 2001
Oh, to sashay down a catwalk affecting an attitude of supercilious cool as the paparazzi gape in hushed reverence at your warehouse, which is absolutely comme il faut.
The odds of this happening may be slim, but it’s perfectly possible, …
October 23, 2001
Spiegel Group Post $12.3 Million 3Q Loss
Downers Grove, IL–The Spiegel Group (NYSE: SPGLA), which mails the Newport News, Eddie Bauer, and Spiegel catalogs, posted a loss of $12.3 million for the quarter ended Sept. 29. For the comparable quarter of last year, …
October 10, 2001
Washington–Multichannel shoppers spend 50% more than other shoppers, according to “The Multi-Channel Retail Report 2001,” a Shop.org study conducted by J.C. Williams Group and BizRate.com.
The report, based on more than 48,000 interviews with shoppers in all channels, found that …
October 1, 2001
Layoffs, sales shortfalls, and profit plunges have been the rule for marketers this season. Hingham, MA-based women’s apparel cataloger/retailer The Talbots stands out as an exception.
For its most recent quarter, which ended Aug. 4, Talbots’ net income was $17.8 million, …
September 1, 2001
CORRECTIONS: In the July Small Catalogs Forum (“Management Software That Fits”) we misspelled the name of CommercialWare. And in the August Electronic Catalog (“The Payoff of Paid Search Engines”), we stated that Inceptor’s software license for page conversion costs $150,000 a …More...
July 1, 2001
An automated e-mail response costs about 25 cents per incident, compared to $1 for knowledge-based self-service, $6 for interactive voice response, $8 for online chat, and $10-$33 for a phone conversation with an agent
To navigate the labyrinth of e-commerce and escape from the …
June 1, 2001
This month, The Secret Shopper went on a mall crawl, visiting the retail locations of multichannel marketers in Connecticut, New York, and Texas to see if their catalogs were available.
COMPANY CATALOG IN STORE? American Eagle Outfitters yes Banana Republic …
March 10, 2005
Retailers, beware—if you are focusing on your customers’ in-store experience and ignoring what they do online, you risk “losing incremental sales opportunities,” according to Joe Pilotta of BIGresearch, which has just completed a survey of retail customer shopping habits. …More...