April 1, 2005




The latest matchback tools

By now most multichannel merchants know about matchbacks and the importance of understanding where online and retail buyers are coming from rather than guesstimating the percentage of sales driven by the catalog or an e-mail campaign.
To help marketers more …

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In Lists & Data - Buisness

April 1, 2005




TALES FROM THE FRONT

Tears for a clown
A Catalog Age staffer in mid-January ordered an ornament from The Met Store, the Metropolitan Museum of Art’s Web catalog. The ornament — a clown playing the violin — arrived within three days. Although the ornament seemed well …

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In Uncategorized

November 1, 2001




SUPER MODEL

Oh, to sashay down a catwalk affecting an attitude of supercilious cool as the paparazzi gape in hushed reverence at your warehouse, which is absolutely comme il faut.
The odds of this happening may be slim, but it’s perfectly possible, …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

October 23, 2001




Financial Reports: Spiegel, PC Mall, Drugstore.com

Spiegel Group Post $12.3 Million 3Q Loss
Downers Grove, IL–The Spiegel Group (NYSE: SPGLA), which mails the Newport News, Eddie Bauer, and Spiegel catalogs, posted a loss of $12.3 million for the quarter ended Sept. 29. For the comparable quarter of last year, …

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In News

October 10, 2001




Study: Multichannel Shoppers Spend 50% More Than Other Consumers

Washington–Multichannel shoppers spend 50% more than other shoppers, according to “The Multi-Channel Retail Report 2001,” a Shop.org study conducted by J.C. Williams Group and BizRate.com.
The report, based on more than 48,000 interviews with shoppers in all channels, found that …

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In Uncategorized

October 1, 2001




Talbots: What Lies Behind the Red Door?

Layoffs, sales shortfalls, and profit plunges have been the rule for marketers this season. Hingham, MA-based women’s apparel cataloger/retailer The Talbots stands out as an exception.
For its most recent quarter, which ended Aug. 4, Talbots’ net income was $17.8 million, …

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In Uncategorized

September 1, 2001




Corrections and Clarifications

CORRECTIONS: In the July Small Catalogs Forum (“Management Software That Fits”) we misspelled the name of CommercialWare. And in the August Electronic Catalog (“The Payoff of Paid Search Engines”), we stated that Inceptor’s software license for page conversion costs $150,000 a …

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In Channel Integration, News

July 1, 2001




SPLIT PERSONALITY

An automated e-mail response costs about 25 cents per incident, compared to $1 for knowledge-based self-service, $6 for interactive voice response, $8 for online chat, and $10-$33 for a phone conversation with an agent
To navigate the labyrinth of e-commerce and escape from the …

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In Channel Integration, CRM

June 1, 2001




The Secret Shopper: Mall Crawl

This month, The Secret Shopper went on a mall crawl, visiting the retail locations of multichannel marketers in Connecticut, New York, and Texas to see if their catalogs were available.
COMPANY CATALOG IN STORE? American Eagle Outfitters yes Banana Republic …

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In Uncategorized

March 10, 2005




Pre-retail Research by Web-savvy Consumers

Retailers, beware—if you are focusing on your customers’ in-store experience and ignoring what they do online, you risk “losing incremental sales opportunities,” according to Joe Pilotta of BIGresearch, which has just completed a survey of retail customer shopping habits. …

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In Uncategorized

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