Steve Madden logo

June 16, 2016




Mobile, Personalization, Relevance Key to Milennials at Steve Madden

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel …

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In Branding, Channel Integration

mobile-apps-300X300

June 6, 2016




Fortifying In-App Messaging with Payments

Just about every expert in the FinTech industry predicts that smartphones will soon become the key shopping device for consumers worldwide. With mobile apps already constituting a key shopping platform, retailers are constantly searching for new and innovative ways to …

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In Blog, Ecommerce

Ashley Stewart

June 6, 2016




Ashley Stewart Acquired by The Invus Group

Ashley Stewart, Inc today announced that an affiliate of The Invus Group LLC , in partnership with senior management, has acquired a controlling interest in the company from affiliates of Clearlake Capital Group, L.P. and FirePine Group, LLC. Terms were …

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In Executive, M&A and Financial

ratings-and-reviews

June 6, 2016




5 Steps to Build a Solid Customer Reviews Strategy

Are there reviews online? This the first question many shoppers ask when looking to find the best products and deals. In fact, 88% of consumers trust reviews as much as personal recommendations, so adding a well-considered review and feedback strategy to …

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In Blog, Marketing

victoria's-secret

June 3, 2016




Victoria’s Secret Cuts Its Catalog – Is It an End of An Era?

As a child growing up in the 1990s, one of my childhood memories was my mother getting packages from Victoria’s Secret, but that’s not all. We would constantly get a catalog in the mail, sometimes two at a …

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In Blog, Catalog

acquisition-300

June 1, 2016




Salesforce Acquires Demandware for $2.8 Billion

Salesforce, the customer success platform and a CRM company, and Demandware, a  provider of enterprise cloud commerce solutions, announced that they have entered into a definitive agreement under which Salesforce will acquire Demandware in a transaction worth approximately $2.8 billion.  Under …

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In Ecommerce, News

IBM300

May 31, 2016




7 Digital Marketing Trends of 2016

The more things change, the more they stay the same. This is certainly the case with the digital marketing trends of 2016. Today, digital marketing is about a deeper understanding of the customer, the Internet of Things and the shift to …

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In Ecommerce, M&E

LizArden-300

May 31, 2016




Elizabeth Arden Launches New Signature Digital Campaign

Continuing the expansion of the brand’s digital footprint, Elizabeth Arden unveils a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand’s eponymous founder.
The campaign, entitled “From the Desk of Liz Arden,” will provide …

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In Branding, Campaign

TwitterBuyButton

May 31, 2016




The Demise of the Twitter Buy Button

When Buzzfeed reported Twitter is disbanding its commerce team that worked on the “Buy Button” feature, I immediately thought, “Well, Twitter isn’t exactly the most shoppable social media platform.”

And I never personally thought it ever was.  While social …

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In Blog, M&E

SocialInfographic-300

May 16, 2014




Social Media: The Final Stamp of Approval for Purchase Decisions

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.  They are looking to friends and peers for the final stamp of approval before they add to cart.  …

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In Ecommerce, Infographics

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