technology-data-300

September 29, 2014




How Marketing Technology Bridges Experiences and Operations

Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.

To date, there has been more than $21.8 billion in tracked …

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In Omnichannel, technology

SEO-300

August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

africa-300

November 5, 2014




Africa Offers Enormous Ecommerce Potential

Africa offers enormous growth potential for e-retailers given that online shopping is in its infancy in the region. According to the DHL Shop the World report published by Deutsche Post DHL, emerging markets in Africa offer the highest growth potential …

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In Ecommerce, Global

Canada, Canadian, Stalco, cross-border selling, cross-border ecommerce, Shipping/Delivery, shipping, international shipping, Canadian consumers, Canadian market, retail, retailer, import regulations, import duties, import taxes, Operations and Fulfillment

September 22, 2014




CASL Could Have Big Effect on U.S. Marketers

U.S.-based businesses that engage in marketing activities directed to Canadian residents – both businesses and individuals – could find themselves on the receiving end of some hefty fines, courtesy of a strict Canadian anti-spam law which went into effect on …

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In cross-border, Ecommerce

September 21, 2014




How the Cover of Cosmo Helped Me Build Meaningful, Lasting Customer Relationships

As much as they’d like to believe otherwise, brands don’t interact with people the way likable people interact with people. Brands act like egomaniacs who fixate on themselves, share little and never get too personal. On social media, …

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In Marketing, Must Reads

woman-technology-shopping-cart-300

October 20, 2014




5 Universal Tactics to help Increase Conversions

Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Factors such as seasonality, traffic sources, competitive offerings and product or service categories can all affect a …

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In Blog, Ecommerce

sparkle-off-broadway-shoes-300

July 30, 2014




A Sparkling Social Engagement

In the summer of 2012, Off Broadway Shoe Warehouse partnered with Sony Pictures for a promotion centered around the release of the blockbuster movie, “Sparkle.” It was the ideal partnership: Sony Pictures wanted to promote its new movie and Off Broadway …

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In Engagement, Marketing

FedEx, FedEx Ground, FedEx Express, FedEx Freight, UPS, parcel shipping, USPS, United States Postal Service, holiday shipping peak, holiday shipping, earnings results

September 17, 2014




FedEx Beats Quarterly Expectations

FedEx today reported first-quarter revenue and earnings that beat analyst expectations, while announcing plans for more than 50,000 seasonal hires to deal with holiday shipping volumes, compared with 20,000 announced in 2013. The company ended up hiring twice that many to handle greater-than-expected …

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In Ecommerce, Holiday 2014

customer-satisfaction-300

September 16, 2014




5 Ways Retailers can Add Value to their Customers

Since the beginning of the global recession, retailers have increasingly relied on discounting to drive sales and encourage money-conscious shoppers to browse and make purchases in-store and online. While discounting can be a very effective tactic for shifting stock, it …

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In Ecommerce, Marketing

laptop-smartphone-tablet-300

September 16, 2014




3 Strategies to Convert More Mobile Traffic

Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen. In the United States, 42% of American adults own a tablet computer; 58% of all adults carry smartphones, and they often …

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In Ecommerce, Marketing

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