May 29, 2014




SHOP.CA Scales Video Production for 100,000 Products

Automated video solutions provider Treepodia has helped Canadian online marketplace SHOP.CA increase conversions by 15% and created a more engaging and sharable online shopping experience by choosing the company’s ecommerce video platform.

Since implementing Treepodia, SHOP.CA has seen …

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In Global, Marketplaces

WetSeal300

May 28, 2014




Wet Seal’s Ecommerce Sales Rise 8.4%

Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%, according to its first quarter financial results.

John Goodman, CEO of Wet Seal, Inc., said Wet …

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In Ecommerce, Mobile

May 27, 2014




Please Welcome Mike O’Brien to the Multichannel Merchant Team

[caption id="attachment_48413" align="alignright" width="100"] Mike O’Brien[/caption]

I am happy to announce that Mike O’Brien has joined Multichannel Merchant as Senior Editor, and will head up our Operations and Fulfillment team. Please reach out to Mike with your …

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In Blog, Operations & Fulfillment

customer-satisfaction-300

May 27, 2014




The Importance of Keeping the Soul in Ecommerce Shopkeeping

In its earliest form, shopping involved bartering between two people to reach an equitable exchange. Commerce today has evolved to be far more structured, but that doesn’t mean it has to be soulless. Retailers in this constantly connected world are …

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In Customer Relationship Management, Customer Service

DBridal-300

May 27, 2014




David’s Bridal Reaches Brides On the Go – Digitally

David’s Bridal is very well aware that brides are busy planning their weddings, so the company has made an improved effort to reach out to where they are most comfortable – web and mobile.

David’s Bridal has enabled all of …

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In Campaign, Ecommerce

marketplaces amazon ebay mobile apps icon

May 23, 2014




A 5-step Guide to Winning with Marketplaces

Marketplaces like Amazon and eBay have become an essential part of running an e-commerce business. But like so many things, they come with their pros and cons.

Pro: You gain greater visibility for your business and products.

Con: Your pricing …

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In Marketing, Marketplaces

HolidayPic-300

May 23, 2014




Why Early Preparation is Key to E-commerce Success This Holiday Season

The holiday rush for e-commerce shoppers is still months away, but e-retailers are already outlining and executing marketing strategies for 2014’s digitized shopping season. According to research from comScore, mobile commerce’s year-on-year growth rate jumped to 24 percent between 2012 and 2013, …

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In Ecommerce, Mobile

May 22, 2014




Vince Camuto Expands Digital Engagement to Young Millennials

When I attended the IRCE Focus: Brands & B2B show in New York earlier this week,  I had the opportunity to hear Larry Promisel,  senior vice president of digital commerce at Vince Camuto, speak about how the brand (a very …

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In Blog, Marketing

SeeWhy-300

May 22, 2014




SAP to Acquire SeeWhy

WALLDORF — SAP AG announced plans to acquire SeeWhy, the market-leading provider of cloud-based behavioral target marketing solutions to help businesses increase customer engagement and drive revenues. The addition of SeeWhy complements the commerce platform of hybris, an SAP company, with 1…

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In News

canada-map-flag-300

May 22, 2014




Why Target Faces an Uphill Battle in Canada

Target this week announced Target Canada president Tony Fisher had departed the company, effective immediately.

If you look at Target Canada’s first-quarter net sales of $393 million – a 357% increase over the same period in 2013 – you’ll scratch your head.

But if you …

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In Blog, Ecommerce

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