Branding, ecommerce branding, ecommerce, Patagonia, brand audit

July 6, 2015




5 Tips for Rethinking Your Brand Identity

With new, innovative brands hitting the ecommerce market, you may be thinking about how your business can stay ahead of existing and emerging competition. Nothing will cut through the market clutter better than a strong brand identity that your customers …

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In Blog, Branding

Shipping/Delivery, shipping, shipping and delivery, cargo, freight, ocean freight, ocean shipping, port strike, west coast port strike

July 30, 2015




Ecommerce Innovation Happening Around the World

For anyone who might think of the U.S. as the world leader in ecommerce innovation, Forrester analyst Zia Daniell Wigder said inventiveness in that sector is distributed fairly broadly around the globe.

There is lots of innovation happening around …

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In Ecommerce, Fulfillment

min-wage

August 11, 2015




5 Steps to Lessen Higher Minimum Wage Impact in Your Distribution Center

Last week’s Republican candidate debates failed to focus on the key issue of the minimum wage, which I think is brewing in this election cycle and in the general economy. We first wrote about this topic when Seattle adopted …

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In Blog, Fulfillment

ZGallerie

May 14, 2015




Z Gallerie Creates Social Buzz with Its Catalog

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media, according to a case study.

Z Gallerie worked with Curalate to design, track and measure a tightly integrated user-generated content campaign that …

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In Catalog, Ecommerce

the-week-that-was-300

August 9, 2015




Week in Review: Is Back to School Still Cool?

Remember back in the day, when mom would pack up the Wagon Queen Family Truckster for an exciting one-day back to school shopping blitz? First stop was Caldor to get you a new pair of Cal-Stars, but you wanted to …

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In Ecommerce, Executive

the-week-that-was-300

June 26, 2015




Week in Review: Confederate Flags Pulled After Sales Spikes

The Confederate flag was in the news this week… a lot…

The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag this week.

The bans have come …

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In Ecommerce, Executive

SocialMediaIcon-300

June 22, 2015




5 Tips to Turn Followers into Buyers

Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel.

Lou Paglia, chief product officer and co-founder of customer …

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In Marketing, Must Reads

Engagor-Fashion-Infographic

February 9, 2015




Victoria’s Secret Dominates on Social Media

Several U.S. retail brands have generated a lot of buzz on social media.  According to this infographic by Engagor, Victoria’s Secret and Forever 21 by far had the most brand mentions overall and through Banana Republic had the fewest, it …

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In Infographics, Marketing

the-week-that-was-300

June 20, 2015




Week in Review: Amazon Wants You to Deliver

Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? You think that’s crazy? Just remember the Roadie and Waffle House …

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In Ecommerce, Executive

skechers-300-200

May 28, 2015




Skechers Increases Conversions with New Social Q&A Tool

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website.

The goal: Giving customers the most relevant and timely product information …

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In Ecommerce, Must Reads

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