SocialMediaHand

July 31, 2014




How to Effectively Use Social Media for Your Brand

How do you use social media for your brand and measure its success?

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure …

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In Marketing, Must Reads

SocialMediaIcon-300

July 30, 2014




Social Media is Driving Customer Engagement

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

According to MCM Outlook 2014 results,  91.9% of respondents said Facebook is where they keep an active presence, followed by Twitter …

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In Marketing, Must Reads

social-media-icons-keyboard-300

July 21, 2014




How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

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In Marketing, Social

SephoraClausCropped

October 27, 2014




Five Ways Brands Can Win at Social this Holiday Season

With the holiday shopping season just weeks away, retailers will want to start thinking (if they haven’t already) about several areas in which they should have robust preparation.  One area in particular is social media.

Folke Lemaitre, founder and …

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In Blog, Holiday 2014

omnichannel-ecommerce-cloud-close-up-300

February 27, 2015




Retail Business Networks: The Key to Omnichannel Integration

For some time, the titans of general merchandising — Costco, Target and Wal-Mart — have been transforming how they do business. Recognizing that the consumer is king, they are putting more emphasis on their supply chains and working with their suppliers and …

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In Blog, Must Reads

Canada Post, direct mail, marketing, marketing mix, multichannel marketing, Publicis

February 25, 2015




Using the “Power of Fame” to Create Disruptive, Successful Marketing Campaigns

How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results?

According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it …

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In Branding, Campaign

christmas-holiday-mouse-gifts-santa-hat-300

January 6, 2015




Mobile Accounts for 45% of Holiday Ecommerce Traffic

The holiday shopping season saw strong online and mobile sales.   Online sales were up 13.9% over the same period in 2013 and mobile traffic accounted for 45% of all online traffic for the holiday season, an increase of 25.5% year-over-year.

Mobile sales accounted for 22.6% …

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In Ecommerce, Holiday 2014

avenue

January 6, 2015




Avenue Gets 28.48% Sales Conversion Rate with Referral Marketing

Customer referrals for Avenue, a fashion leader for plus size clothing, are converting its ecommerce site into a word-of-mouth powerhouse. Referral traffic originating from these referrals is of high quality and converting at a rate as high as 28.48%.

Avenue has …

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In News, PR Newswire

big-data-button-300

March 18, 2015




Predictive Technology Drives Evolution of Big Data

Several years ago the Internet revolutionized the way business is done. Now the world finds itself on the precipice of a similar revolution with big data.

Studies show that nearly 90% of professionals believe big data is a game changer for …

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In Blog, Data & Analytics

NRF Annual Convention & Expo, NRF, NRF Big Show, Macy's, Lowe's Hardware, Lowe's, The Limited, Limited Brands, omnichannel, retail, retailers, omnichannel retail

March 18, 2015




NRF Proposes Achievable Solutions to Address Cyber Security Threats

The National Retail Federation today presented Congress with practical, commonsense and achievable solutions to better protect consumers and help businesses prevent cyber attacks and data breaches.

“We should not be satisfied with simply determining what to do after a data …

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In Ecommerce, News

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