seo

July 4, 2014




Why SEO is your Frenemy

As more and more ecommerce sites spring up across the web, the competition for luring online shoppers remains fierce. Maintaining relevancy across the major search engines improves your likelihood of capturing the online customer early and with a lower cost …

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In Marketing, Must Reads

Growing Global, global, global ecommerce, France, Germany, cross border, retail, online retail, returns fraud, returns policy, Europe, EU, EU consumer rights directive

July 3, 2014




How to Plan and Execute a Global Search Campaign

Are you a global marketer just beginning your international search and conversion planning journey, or someone who’s more established yet your campaigns aren’t delivering the way they should be?

In his session at Growing Global on Tuesday, July 16, …

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In Campaign, Global

Customer Service, customer service reps, social media, Twitter, Facebook, retail, Forrester, Conversocial, contact center, contact center agents

June 30, 2014




The Three Stages of Social Customer Service

How mature is your social customer service operation?

A recent study by Forrester Consulting, commissioned by Conversocial, identified three stages of social customer service maturity.

Forrester found that companies using dedicated social customer service tools owned by the contact center – …

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In CRM, Customer Relationship Management

big data

June 30, 2014




Big Data Can Be Too Much and Not Enough

Like many other businesses, today’s multichannel retailers are keen to capitalize on the promise of big data. How can you tap into the increasingly large data sets being generated — both online and in the store — to make better and …

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In Must Reads

Growing Global, global, global ecommerce, France, Germany, cross border, retail, online retail, returns fraud, returns policy, Europe, EU, EU consumer rights directive

June 30, 2014




Channels, Choices and Convenience: Flex Shopping Around the World

UPS has explored varying global consumer preferences before the purchase, during checkout and delivery and post purchase.

“Think you know which device is a shopper’s favorite and why?  You might be surprised to learn about the importance of the …

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In Global, Must Reads

overstockart

June 26, 2014




OverstockArt.com Launches New Version of iPad Application

OverstockArt.com re-launched its iPad app version 6.0 earlier this week, which promises a more interactive experience between the brand and customer.

“The app is a natural extension for overstockArt.com as an online retailer,” said Amitai Sasson
VP Marketing & Development …

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In Mobile, Must Reads

Video-Sigma300

June 26, 2014




Sigma Incorporates Video for Product Differentiation

Invodo created dynamic video marketing tools for lens and camera manufacturer Sigma Corporation,  and saw results in less than three months in the summer of 2012, according to a case study.

Sigma was trying to figure out how to appropriately educate …

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In Ecommerce, Marketing

build-ecommerce-site-300

June 25, 2014




What Big Ecommerce Can Learn From The Little Guys

A goldfish has a longer attention span than you.

It’s true. Goldfish can focus on something a full second longer than the average person — a troublesome development for online retailers.

To make a real go of ecommerce, you need …

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In Executive, Leadership Team

big-data-button-300

June 25, 2014




Big Data for Smaller Retail: The Most Impactful Data Points

Ecommerce has long had the upper hand when it comes to data collection and analytics. While some brick and mortar retailers have moved to cloud-based point of sale for mobile checkout – according to Accenture, the retail cloud market is …

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In Data & Analytics, Marketing

people-300-200

June 25, 2014




Is Your Customer Experience Designed for Humans?

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. And no matter where your numbers move or what the ROI says, your brand’s successes and failures could …

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In Ecommerce, Must Reads

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