Dragon Boat

May 9, 2016




Amazon Called to Dump Trump Merchandise

Fifteen hundred Amazon shareholders are asking Jeff Bezos, Amazon’s CEO, to reject Republican presidential candidate Donald Trump’s bigoted bullying and end the sale of Trump’s line of menswear and other Trump-related products on Amazon.  This comes ahead …

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In Marketing, Marketplaces

Holiday-shipping_595

June 28, 2016




3 Ways Retailers Can Get Ready for Santa

While most people are starting to enjoy the lazy days of summer, it’s a much different story for retailers. The clock is already ticking on their annual holiday strategies, and they have just a few months left to get …

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In Amazon, Blog

social-media-icons-ipad-300

December 2, 2015




Social Media in Japan: A Primer

Maintaining social media accounts for marketing and customer service is a “must-have” for businesses these days. Of course, this best practice—and the value it generates for businesses—extends far beyond English-speaking countries.

Globally speaking, not all social networks are …

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In Blog, Global

christmas-social-media-twitter-300

November 30, 2015




How To Mount the Most Successful Holiday Campaigns on Social Media Platforms

eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth as consumers become more comfortable purchasing on smartphones; in fact, mobile commerce sales are …

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In Marketing, Must Reads

omnichannel-shopping-300

May 5, 2016




3 Tips Every Brand Should Implement in their Marketing Efforts

Conventional wisdom asks us to accept that big wins come from big investments and while the new retail landscape looks different, it operates by the same rules we’ve been playing by for the past fifty years.

In practice, though, …

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In Blog, M&E

Tinder300

May 2, 2016




Swipe Right or Left for Ecommerce “Tinderization”?

Swipe right to like. Swipe left to pass. This is the general basis of Tinder, the popular app that gamifies dating by asking users to swipe to approve or disapprove of a potential match.

Swiping through apps and sites is …

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In Blog, Engagement

Instagram and Facebook apps in Apple iTunes

May 2, 2016




What the New Instagram Algorithm Means for Your Brand

Instagram announced it would change its algorithm to prioritize important posts, rather than continue to show images and videos in reverse chronological order like they have been since the app launched in 2010. With this sudden uncertainty, panic ensued and questions …

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In Blog, Engagement

KimK-300

May 2, 2016




The Kardashian Guide to UGC Marketing

When it comes to social media marketing, brands are getting personal. Gone are the days of heavy-handed campaigns that push advertising messages to widespread audiences. Instead, today’s brands recognize that a key part of customer conversions and loyalty is …

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In Blog, Engagement

MCMLogo-300

April 29, 2016




Daniela Forte Promoted to Associate Editor

[caption id="attachment_83639" align="alignright" width="150"] Daniela Forte[/caption]

Daniela Forte has been promoted to Associate Editor of Multichannel Merchant.

In this new role, Forte will be responsible for maintaining and producing content for Multichannel Merchant’s websites, project management of …

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In News, PR Newswire

translate.com

June 22, 2016




Translate.com Rolls Out 30 New Features to its Platform

Language technology and translation solutions provider Translate.com announced the addition of more than 30 new applications and integrations to its platform. Through its SaaS applications, Translate.com says users can now globalize and manage all aspects of their brand through …

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In Global, Localization

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