VerticalResponse

October 28, 2014




Top 20 Most Effective Holiday Subject Line Words

With the increased number of emails hitting shoppers inboxes during the holiday season, having a subject line that gets readers to open your email is very important. This infographic by Vertical Response provides top 20 subject line keywords that will be …

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In Cyber Weekend 2014, Ecommerce

omnichannel-strategy-300

September 30, 2014




What Omnichannel Shoppers Mean for Retailers and Customer Loyalty

If you were to ask a retailer what the most important tool of their customer loyalty efforts was 5 years ago, I bet the majority of them would say traditional loyalty and rewards programs. You know, the old “buy 10 get one …

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In Engagement, Must Reads

SEO-300

August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

technology-data-300

September 29, 2014




How Marketing Technology Bridges Experiences and Operations

Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.

To date, there has been more than $21.8 billion in tracked …

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In Omnichannel, technology

Canada, Canadian, Stalco, cross-border selling, cross-border ecommerce, Shipping/Delivery, shipping, international shipping, Canadian consumers, Canadian market, retail, retailer, import regulations, import duties, import taxes, Operations and Fulfillment

September 22, 2014




CASL Could Have Big Effect on U.S. Marketers

U.S.-based businesses that engage in marketing activities directed to Canadian residents – both businesses and individuals – could find themselves on the receiving end of some hefty fines, courtesy of a strict Canadian anti-spam law which went into effect on …

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In cross-border, Ecommerce

September 21, 2014




How the Cover of Cosmo Helped Me Build Meaningful, Lasting Customer Relationships

As much as they’d like to believe otherwise, brands don’t interact with people the way likable people interact with people. Brands act like egomaniacs who fixate on themselves, share little and never get too personal. On social media, …

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In Marketing, Must Reads

africa-300

November 5, 2014




Africa Offers Enormous Ecommerce Potential

Africa offers enormous growth potential for e-retailers given that online shopping is in its infancy in the region. According to the DHL Shop the World report published by Deutsche Post DHL, emerging markets in Africa offer the highest growth potential …

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In Ecommerce, Global

sparkle-off-broadway-shoes-300

July 30, 2014




A Sparkling Social Engagement

In the summer of 2012, Off Broadway Shoe Warehouse partnered with Sony Pictures for a promotion centered around the release of the blockbuster movie, “Sparkle.” It was the ideal partnership: Sony Pictures wanted to promote its new movie and Off Broadway …

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In Engagement, Marketing

SocialInfographic-300

May 16, 2014




Social Media: The Final Stamp of Approval for Purchase Decisions

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.  They are looking to friends and peers for the final stamp of approval before they add to cart.  …

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In Ecommerce, Infographics

woman-technology-shopping-cart-300

October 20, 2014




5 Universal Tactics to help Increase Conversions

Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Factors such as seasonality, traffic sources, competitive offerings and product or service categories can all affect a …

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In Blog, Ecommerce

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