social-media

September 8, 2014




Social Media Gets Visual for Merchants

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

There …

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In Marketing, Must Reads

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February 18, 2015




Driving Brand Loyalty in a Multichannel World

The gaps between media channels are closing. A modern day shopper might check into a physical store on a mobile device, redeem a coupon received via email in-store, and then recommend that product to all friends on Facebook. It may …

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In Blog, Must Reads

blackfriday2013

November 25, 2014




The Social Matchup: Black Friday -vs- Cyber Monday

Social media is a big part of the overall shopping experience during the holiday season, both brands and consumers use social to share information, especially during the busiest shopping weekend of the year. This infographic by Statsocial, looks at how …

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In Cyber Weekend 2014, Holiday 2014

comScore, ecommerce, holiday shopping, 2014 holiday shopping, holiday shopping season, green Monday, cyber weekend 2014, cyber week, black Friday, black friday 2014, desktop shopping, online shopping, retail, online retail

November 22, 2014




How to Boost Social Shopping Sales This Cyber Weekend

Are you prepared for the upcoming retail holiday season? Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend. That may sound a bit scary, but fear not because Cyber Monday can help push …

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In Blog, Cyber Weekend 2014

canada-flag-button-300

February 5, 2015




Canada Consumers Identified as a Top Target for U.S. Retailers

U.S. retailers seeking to grow business with online shoppers across country borders should look to Canada, according to a report from Borderfree, a cross-border ecommerce solutions provider.

Canada scored five out of five possible “shopping carts” on the Borderfree …

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In cross-border, Global

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

August 6, 2014




How to Grow Your Global Social Media Presence

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

But where do you begin? Where are your customers engaging with brands?  What challenges will you come …

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In Ecommerce, Global

SocialMediaHand

July 31, 2014




How to Effectively Use Social Media for Your Brand

How do you use social media for your brand and measure its success?

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure …

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In Marketing, Must Reads

SocialMediaIcon-300

July 30, 2014




Social Media is Driving Customer Engagement

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

According to MCM Outlook 2014 results,  91.9% of respondents said Facebook is where they keep an active presence, followed by Twitter …

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In Marketing, Must Reads

social-media-icons-keyboard-300

July 21, 2014




How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

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In Marketing, Social

global-shopping-cart-300

January 29, 2015




Ready for Cross-border Ecommerce? A Checklist for Glocalization

Location, location, location – that’s the mantra of realtors everywhere to convey the number one factor in determining a property’s desirability. For cross-border online sales destinations, its glocalize, glocalize, glocalize. When it comes to international e-tailing, glocalization is …

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In Blog, Global

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