mayhemsale-screenshot-300

January 2, 2015




Who Won the Sugar Bowl? Allstate’s Mayhem Sale

[caption id="attachment_59490" align="alignright" width="300"] Mayhem Sale (click to enlarge)[/caption]

We interrupt the Ohio State-Bama college football playoff game to bring you Mayhem Sale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… …

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In Blog, Must Reads

SocialMediaHand

July 31, 2014




How to Effectively Use Social Media for Your Brand

How do you use social media for your brand and measure its success?

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure …

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In Marketing, Must Reads

SocialMediaIcon-300

July 30, 2014




Social Media is Driving Customer Engagement

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

According to MCM Outlook 2014 results,  91.9% of respondents said Facebook is where they keep an active presence, followed by Twitter …

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In Marketing, Must Reads

2015

December 31, 2014




In 2015, Technology Catches Up with Cross-channel Marketing

For years, marketers have had two goals. They wanted to truly be able to engage with customers uniquely, based on both their interests and their value to our retail brand. They have also wanted to manage that conversation across every …

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In Blog, marketing

SephoraClausCropped

October 27, 2014




Five Ways Brands Can Win at Social this Holiday Season

With the holiday shopping season just weeks away, retailers will want to start thinking (if they haven’t already) about several areas in which they should have robust preparation.  One area in particular is social media.

Folke Lemaitre, founder and …

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In Blog, Holiday 2014

social-media-icons-keyboard-300

July 21, 2014




How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

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In Marketing, Social

key performance indicators, KPIs, operations and fulfillment, warehouse/distribution Center, distribution center, direct-to-consumer, direct-to-consumer operations, performance metrics, employee productivity, employee coaching, manager training

February 5, 2015




Multiple DCs May Be Best Bet to Reduce Shipping Costs and Time to Customer

Some days I feel we’re caught between the proverbial rock and a hard place. Regularly as clockwork, carriers increase their charges. The competition is absorbing more of the shipping costs, if not offering “free” shipping. Customer expectations continue to …

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In Blog, Fulfillment

Operations and Fulfillment, distribution center, fulfillment center, contact center, customer contact center, customer service, returns, ecommerce returns, eBay, Amazon, Sears, Walmart

February 5, 2015




Returns Processing is a Vital Part of a Successful Omnichannel Strategy

Much has been written about omnichannel strategy from the perspective of driving engagement and conversions. However returns processing is one aspect of the shopping journey that is an extremely important part of the customer experience yet is often glossed over.

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In Blog, customer experience

valentines-day-300

February 2, 2015




3 Ways to Let Love Rule … In the Inbox

How would you respond if your subscribers asked, “What have you done for me lately?” (Feel free to evoke your best Janet Jackson impression.) You may have ended 2014 with stellar clearance deals, but ask yourself if you have really let …

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In Blog, Ecommerce

Winning Customer Care

December 19, 2014




5 Questions to Ask Before You Launch a VoC Program

Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). Recent trends highlight an increased focus on initiatives to improve social listening, customer engagement and multichannel support.

For example, Gartner …

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In Blog, customer experience

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