Generative AI Magic Happens on the Back End

| Darren Guarnaccia

Before brands can invite consumers to create magic like generative AI-based campaigns from icons like Coca Cola and Google, brands need an effective, flexible system that supports the experiences, such as a composable architecture, not a monolithic, legacy platform.

Prime Day Squares Off Against Walmart, Target Deal Days

| Mike O'Brien

Let the Prime Day show begin! Or rather, make that shows, as Target and Walmart are once again offering up competitive summer bargain events as each tries to shake off the economic doldrums, steal the other’s thunder and stir up consumer interest in a raft of online savings. Amazon could use a win considering all the heat it’s facing, although expectations aren’t set high.

Hits of the Week 6-16-23

| David Hurwitz

ICYMI: Online prices have seen the largest drop since the outset of the pandemic, according to data from Adobe Analytics, and a startup company claims to have cracked the code … Continue Reading →

Coupon Code Leaks Addressed by Startup

| Mike O'Brien

The problem of coupon code leaks from influencers and creators to discount sites like Honey and RetailMeNot, leading to misattribution of affiliate commissions, is being addressed by a startup that uses one-time links much like those in password recovery to ensure proper credit. Social Snowball started with a platform that automates the management of influencer and creator partners on Shopify.