July 1, 2005




Circulation circus

Q
Let’s get started by talking about what you consider your greatest circulation and database challenges.
Bonnie Preace, circulation manager, REI Our biggest channel is retail, our second biggest channel is Internet, and our third biggest channel is telephone, and …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 26, 2005




Sizing Up Fall Circ

Strong spring sales, the absence of a presidential election, and the looming postal hike for early 2006 are encouraging catalogers to increase their fall circulation. “Catalogers are feeling fairly optimistic because results in general have been pretty good so far this …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 20, 2005




Tracking Cost Per New Customer

The following passage is a preview from Multichannel Merchant’s roundtable discussion on List and Databases in Seattle. Be sure to read the July issue of Multichannel Merchant for complete coverage of the meeting.
Do you have trouble keeping your …

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In Uncategorized

June 1, 2005




MediaBay goes digital

Trying to keep up with the changing technology and reverse a dozen years of operating losses, Cedar Knoll, NJ-based MediaBay is transitioning from selling spoken-word CDs and cassettes via catalogs to offering downloads of its products via Websites such as …

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In Uncategorized

May 31, 2005




Prospecting Below Breakeven: Yea or Nay?

If every item you sell and every list you use produces results that are break-even or better, then you don’t have to worry about lifetime value, according to Jim Coogan, president of Sante Fe, NM-based consultancy Catalog Marketing Economics. …

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In Lists & Data - Buisness

May 27, 2005




Blair Responds to Loeb: No Thanks

Warren, PA-based cataloger Blair Corp. has rejected New York-based investment fund Loeb Corp.’s May 10 offer to buy the company for $36 a share. Instead, on May 26, Blair’s board of directors said it intended to buy back approximately 4.4 million shares …

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In News

May 24, 2005




Live from ACC: Big Ideas for Small Catalogers

Orlando, FL–Get ‘em and skin ‘em. That’s what J. Schmid & Associates chairman Jack Schmid and senior vice president, client marketing Steve Trollinger told attendees to their Small and Start-up Catalogs Intensive at the Annual Catalog Conference yesterday. What they …

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In News

May 15, 2005




The Tog Shop, A.B. Lambdin up for sale

The heirs of Tog Shop founder Emory Rylander, have put the family business — which includes swimsuit cataloger A.B. Lambdin as well as the eponymous cataloger/ retailer — up for sale. And according to Tog Shop president Carl Tott, a prospective …

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In News

May 15, 2005




The Ecommerce Management is Underway

The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce adoption and sophistication accelerating at a fast clip. It is a multichannel rally, with …

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In Ecommerce, Marketing

May 15, 2005




Neiman Marcus: $5.1 billion baby

Dallas-based cataloger/retailer The Neiman Marcus Group on May 2 agreed to be acquired by Texas Pacific Group and Warburg Pincus for $100 a share in cash, or $5.1 billion. Texas Pacific and Warburg Pincus will own equal stakes in the company upon …

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