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February 25, 2015




My Path to a New Hair Straightener Purchase

Earlier this week I realized my hair straightener that I have had for two years had died.  Without any forewarning, so of course I came to work with what I felt was a heavy mop on my head,  (women with …

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In Blog

Canada Post, direct mail, marketing, marketing mix, multichannel marketing, Publicis

February 25, 2015




Using the “Power of Fame” to Create Disruptive, Successful Marketing Campaigns

How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results?

According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it …

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In Branding, Campaign

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May 7, 2014




Why Office Depot Will Close 400+ Stores

Office Depot Inc. will close at least 400 stores by the end of 2016, chairman and CEO Roland Smith said during its first-quarter earnings call on May 6.

The decision to close as many as 400 stores – including a minimum of 150 after the 2014 back-to-school …

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In M&A and Financial, Must Reads

Castellucci

August 19, 2013




Wrigleyville Sports Seamlessly Connects Front and Back End

Bringing the front-end and back-end of the business together has been a seamless task for Wrigleyville Sports.

Eric Castellucci, online marketing manager with Wrigleyville Sports, said since everyone is in the same building they are always engaging with one another.

“…

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In Videos

jcpenney-new-logo-300

October 12, 2013




J.C. Penney’s Ecommerce Sales Continue to Rise

J.C. Penney’s ecommerce sales increased 25.3% year-over-year in September, the troubled general merchant said in a press release posted to its corporate website on Oct. 8.

The increase marked the third consecutive month of double-digit ecommerce sales growth, according to J….

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In News, PR Newswire

Apple, Apple Pay, ecommerce, mobile payments, omnichannel, mobile wallet, Google Wallet, iOS 8.1, iOS, iPhone, iPhone 6

February 14, 2015




Using Email to Close the Smartphone, Browse-To-Buy Gap

If you’ve ever tried to shop from a mobile phone, you likely understand the perils of browsing and buying from your device.  The customer experience – and thus, conversions – is often negatively impacted by various mobile browsing issues creating the “…

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In Blog, Email

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February 11, 2015




U.S. Merchants Need an Active Approach to Global Ecommerce

Back when the WWW truly offered global potential to sell and market your products anywhere in the world, many U.S. companies became accidental exporters because most websites were in English and it was commonplace for your website to turn …

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In Blog, cross-border

valentines-day-300

February 2, 2015




3 Ways to Let Love Rule … In the Inbox

How would you respond if your subscribers asked, “What have you done for me lately?” (Feel free to evoke your best Janet Jackson impression.) You may have ended 2014 with stellar clearance deals, but ask yourself if you have really let …

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In Blog, Ecommerce

friedman-alberini-restoration-hardware-300

July 3, 2013




Gary Friedman Back as Chairman and Co-CEO at Restoration Hardware

[caption id="attachment_28641" align="alignleft" width="300"] Gary Friedman (l.) and Carlos Alberini, co-CEOs at Restoration Hardware Holdings.[/caption]

Less than a year after announcing he was stepping down as chairman and Carlos Alberini’s co-CEO, Gary Friedman has returned to that …

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In News, PR Newswire

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