FedEx, FedEx Express, UPS, Shipping/Delivery, shipping, global, global shipping, global fulfillment, global consumers, China, chinese market, chinese consumers, ecommerce

March 5, 2015




China to Allow Foreign Ownership of Ecommerce Firms

China announced the country will allow full foreign ownership of ecommerce firms in Shanghai’s free trade zone and regulatory changes have made it easier for retailers and brands to enter the Chinese market.

By 2015, according to China Internet Watch, estimated …

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In Ecommerce, Global

2015-compass-300

February 27, 2015




3 Payments Trends to Watch in 2015

The payments space is becoming increasingly crowded. From Apple Pay and bitcoin, to more established methods like PayPal, there is no shortage of payments options that merchants can choose from to make their customers’ shopping experiences more convenient.

With new, …

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In Blog, mobile

folica_logo_opengraph

February 25, 2015




My Path to a New Hair Straightener Purchase

Earlier this week I realized my hair straightener that I have had for two years had died.  Without any forewarning, so of course I came to work with what I felt was a heavy mop on my head,  (women with …

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In Blog

Canada Post, direct mail, marketing, marketing mix, multichannel marketing, Publicis

February 25, 2015




Using the “Power of Fame” to Create Disruptive, Successful Marketing Campaigns

How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results?

According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it …

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In Branding, Campaign

Castellucci

August 19, 2013




Wrigleyville Sports Seamlessly Connects Front and Back End

Bringing the front-end and back-end of the business together has been a seamless task for Wrigleyville Sports.

Eric Castellucci, online marketing manager with Wrigleyville Sports, said since everyone is in the same building they are always engaging with one another.

“…

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In Videos

officeDepotMax-300

May 7, 2014




Why Office Depot Will Close 400+ Stores

Office Depot Inc. will close at least 400 stores by the end of 2016, chairman and CEO Roland Smith said during its first-quarter earnings call on May 6.

The decision to close as many as 400 stores – including a minimum of 150 after the 2014 back-to-school …

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In M&A and Financial, Must Reads

jcpenney-new-logo-300

October 12, 2013




J.C. Penney’s Ecommerce Sales Continue to Rise

J.C. Penney’s ecommerce sales increased 25.3% year-over-year in September, the troubled general merchant said in a press release posted to its corporate website on Oct. 8.

The increase marked the third consecutive month of double-digit ecommerce sales growth, according to J….

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In News, PR Newswire

Apple, Apple Pay, ecommerce, mobile payments, omnichannel, mobile wallet, Google Wallet, iOS 8.1, iOS, iPhone, iPhone 6

February 14, 2015




Using Email to Close the Smartphone, Browse-To-Buy Gap

If you’ve ever tried to shop from a mobile phone, you likely understand the perils of browsing and buying from your device.  The customer experience – and thus, conversions – is often negatively impacted by various mobile browsing issues creating the “…

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In Blog, Email

global-shopping-cart-300

February 11, 2015




U.S. Merchants Need an Active Approach to Global Ecommerce

Back when the WWW truly offered global potential to sell and market your products anywhere in the world, many U.S. companies became accidental exporters because most websites were in English and it was commonplace for your website to turn …

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In Blog, cross-border

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