social-media

September 8, 2014




Social Media Gets Visual for Merchants

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

There …

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In Marketing, Must Reads

augmented-reality-glasses-300

September 8, 2014




Wearables are About to Change Retail Customer Service

It’s obvious that wearables have become the new rising star of the consumer electronics industry. Although they have yet to fully thrive within the market, it’s undebatable that they are changing the way we interact with technology.  Therefore, …

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In Customer Service, Must Reads

staples-make-more-happen-300

September 3, 2014




Staples Launches Series of Omnichannel Updates

Staples has announced a series of enhancements to its omnichannel experience, including the ability to buy products online and pick them up in-store within hours, Visa Checkout for online payments, new in-store kiosks,  and an app for iPad users.

“The …

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In Engagement, News

store_associte_300

August 27, 2014




Why Customers Still Shop Offline

While online retail has seen rapid growth, an overwhelming majority of U.S. retail sales take place offline (92%) according to Forrester Research. A survey done by Ripen eCommerce took a look at why consumers would most likely make the purchase …

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In Ecommerce, Must Reads

best-buy

August 27, 2014




Best Buy Sees Online Spike in Second Quarter

While Best Buy saw its domestic revenue decline by 2.4%, its online revenue increased by 22% or $581 million in the second quarter, the company said in a press release.

Best Buy attributes this increase to substantially improved inventory availability made possible by …

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In Ecommerce, News

FedEx, Amazon, warehouse/distribution center, warehouse, distribution center, sortation center, operations and fulfillment

August 26, 2014




Virtual Inventory a Key Piece of Omnichannel Success

As merchants look to implement omnichannel commerce to serve the heightened expectations of anytime/anywhere customers, virtual inventory is one way to meet this demand in a cost-effective manner.

In a nutshell, virtual inventory allows retailers to tap the vast …

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In Must Reads

Boxes-300

August 26, 2014




Protective Packaging Considerations for Omnichannel

Omnichannel retailing has accelerated service expectations and permanently changed the competitive landscape.

What started out as retailers shipping from a handful of distribution centers, now also includes brick-and-mortar stores and other fulfillment operations.  It’s about finding the shortest distance …

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In Omnichannel, Operations & Fulfillment

ecommerce, OMS, OMS systems, online retail, online retailer, online security, order management, Order Management Systems, point of sale, point of sale system, POS, POS system, retailers

August 26, 2014




Complying With PCI Standards and Protecting Consumer Data Takes a Token Effort

With the drumbeat of bad news about online credit card breaches continuing, retailers must do all they can to protect their valued customers from theft and themselves from massive exposure, losses and brand damage.

As hackers devise new and better …

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In Ecommerce, eCommerce

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

beacon-300

August 26, 2014




Brick and Mortar Retailers Capitalize on Beacon Opportunity

In today’s retail landscape, if you’re still managing channels in silos, you’re at a serious disadvantage. Whether your customers are shopping on their smartphones, tablets, PCs, or in-store, the ability to transfer from one channel to another …

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In Cross Channel, Marketing

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