June 16, 2015




You Need to Change The Way You Think About Personalization

Customer communication management is changing fast with retailers rushing to take advantage of emerging technologies to meet consumers’ ever growing personalization expectations and their desire for conversational integrity with their favored brands. Marketing automation, campaign management, and customer relationship management …

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In Blog, Marketing

SoccerProWeb_300

June 16, 2015




How SoccerPro Wins Big at Omnichannel

With FIFA’s World Cup rapidly approaching, and all the revenue opportunities it represented, SoccerPro needed to upgrade its digital omnichannel commerce platform before the first game was played. They called on GoECart, a provider of complete omnichannel commerce software …

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In Ecommerce, Must Reads

personalization-nfl-shop-300

June 16, 2015




Personalizing the Customer Experience Across All Touchpoints

Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey.
In this executive summary from Multichannel …

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In customer experience, executive summary

b2b-stock-photo

August 14, 2013




B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

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In B2B, Ecommerce

SigmaBeauty---300

June 11, 2015




Sigma Beauty Drives Results Using User Generated Content

Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. The brand is primarily fueled by ecommerce with only one brick-and-mortar location and is heavily reliant on its influential …

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In Marketing, Must Reads

instagram-pinterest-300

June 10, 2015




How to Use the Power of Images to Market your Brand

Articles with images get 94% more total views. Therefore it comes as no surprise that Pinterest and Instagram were among the fastest growing social networks of the last two years, thanks to the power and influence that images can have. But …

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In Blog, Marketing

customer-satisfaction-300

June 9, 2015




How To Turn a One-Time Buyer Into A Lifetime Buyer

Customer service, both good and bad, has a long lasting impact on revenue. Today, customers can immediately go online to voice frustrations and discontent with a brand, and with online purchases and competitor information easily available, a business’s time …

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In Blog

moosejaw

June 8, 2015




Moosejaw Mountaineering Sees Pinterest Success

Pinterest is showing it can deliver better reach in terms of driving traffic for Moosejaw Mountaineering, according to the company’s CEO, Eoin Comerford, adding the social site “is where people are thinking about product.”

During IRCE 2015, Pinterest announced it would …

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In IRCE 2015, Marketing

July 29, 2013




Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …

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In Analytics, Marketing

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