November 4, 2015

Don’t Be That Retailer on Cyber Monday

For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.

During the holiday season, retailers …


In Blog, Ecommerce


October 31, 2015

Holiday Selling Tips: Creating the One-On-One Experience

Can you make an impact this season at this late date and meet heightened expectation among shoppers for relevance and immediacy during the holidays?

Until recently, merchants could succeed during the holiday season with a one-size-fits-all approach. Holiday gift guides …


In Blog, customer experience

free shipping, ecommerce fulfillment, Pitney Bowes, same-day delivery, consumer survey, holiday shopping season, 2015 holiday shopping

October 27, 2015

Deloitte Survey Reveals Major Disruptions This Holiday Season

Deloitte released its 30th annual holiday survey of consumer spending intentions and trends.  The survey reveals major disruptions in holiday shopping traditions, largely due to digital engagement.
The survey revealed several key findings:
Consumers plan to spend 12.5% more on the …


In Ecommerce, PR Newswire


October 27, 2015

How Retailers Can Go Beyond Omnichannel and Move to Customer-Centricity

For retailers, employing the omnichannel model is a necessity to appeal to today’s highly connected consumer and target their interest both in-store and across devices.

Yet, there is a disconnect that prevents retailers from reaching ideal shoppers and aligning …


In Blog, marketing


October 27, 2015

How Ann Taylor Loft Brought Me Back to 2001

When I was in high school friends of mine always referred to me by my last name.  Or if anything, they removed the “E” and I simply became “Fort.” It was something I got used to and actually liked because …


In Blog, Marketing


October 26, 2015

The Top 6 Innovations in Online Customer Experience

Customer experience is the new frontier of business differentiation. Eighty-nine percent predict that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service. A variety of factors influence a customers’ …


In Blog


October 26, 2015

Will 2015 Be the Most Social Shopping Season Yet?

Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season.

To help brands thrive in the increasingly mobile-dominated media environment, Facebook announced the …


In Blog, Marketing


October 24, 2015

Week in Review: Sears Goes Back to the Future

Sears has introduced “Meet With An Expert,” a “free and first-of-its-kind service” that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store.

It seems fitting that Sears made this announcement on October 21, 2015, which was “…


In Data & Analytics, Ecommerce

2015 holiday shopping, holiday shipping cutoffs, peak holiday season, Pottery Barn, West Elm

October 20, 2015

7 Points Taken From NRF’s Holiday Consumer Spending Survey

The NRF 2015 Holiday Consumer Spending Survey was by Prosper Insights and Analytics last week, and designed to gauge consumer behavior and shopping trends related to the winter holidays. The results show that the 2015 holiday season should be a big one …


In Must Reads

consumer data, consumer data privacy, consumer data protection, data privacy, Federal Trade Commission, FTC, General Wireless, RadioShack, RadioShack bankruptcy, personally identifiable information, PII

October 16, 2015

It All Adds Up: Analytics, Assortment Data Bolster Business

Without a doubt, the holidays can – and will – provide a critical stress test and opportunity for today’s leading retailers and suppliers to capture the hearts and wallets of consumers. Websites must stay up-to-date with the latest product details. Shipping needs …


In Blog, Data & Analytics

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