social-graph-300

May 21, 2014




Living Social: What is Your Social Graph and How is it Used?

In this age of social, you might have heard the term social graph bandied about. But, what is it and how is it used? Simply put, a social graph is your online social footprint. More specifically, it is the historical …

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In Marketing, Must Reads

cloud-based-technology-300

February 22, 2015




Cool New Technology Showcased at eTail West

The exhibit hall, or “Solutions Zone” as it was called at eTail West, was buzzing with activity.

Sure, there were things like mimosa breaks and Xbox tournaments to lure eTail West attendees into the Solutions Zone. But attendees also made …

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In Blog, cross-border

10_years_ecommerce_300

April 17, 2013




B2B Marketers Need to Step Up Their Social Media Game

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social …

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In B2B, Ecommerce

mac-ipad-iphone-multichannel-300-yslider

February 18, 2015




Driving Brand Loyalty in a Multichannel World

The gaps between media channels are closing. A modern day shopper might check into a physical store on a mobile device, redeem a coupon received via email in-store, and then recommend that product to all friends on Facebook. It may …

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In Blog, Must Reads

social-media-icons-keyboard-300

October 31, 2014




Cross-Channel Marketing Success: 5 Steps to Successful Social Listening

In today’s multichannel marketplace, consumers choose their time and place to research and buy. They continuously change their buying habits, and they have no tolerance for brands that do not deliver what they want, when they want it, wherever …

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In Blog, Marketing

April 2, 2013




3 Critical Steps to Avoid Social Media Meltdowns

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into …

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In CRM, Ecommerce

March 20, 2013




More Merchants Monitor Social Media than Offer Live Chat

More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey.

According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% …

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In Contact Center, Customer Service

canada-flag-button-300

February 5, 2015




Canada Consumers Identified as a Top Target for U.S. Retailers

U.S. retailers seeking to grow business with online shoppers across country borders should look to Canada, according to a report from Borderfree, a cross-border ecommerce solutions provider.

Canada scored five out of five possible “shopping carts” on the Borderfree …

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In cross-border, Global

KenshooCropped

October 15, 2014




Search, Social Campaigns Show Strong Efficiency Rates

Paid search has generated 19% year-over-year spend growth and 22% revenue growth and all-time high click-through rate, according to the an infographic by Kenshoo. Marketers continue to rely on this channel to drive consistent returns.   Social and ad spend on Facebook continued …

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In Infographics

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