How Mobile Technologies Are Changing the Buyer’s Journey

| Ravi Teja Bommieddipalli

Traditional brick-and-mortar retailers have faced an uphill battle trying to compete with online retailers. Here are what retailers are doing to enhance the customer experience both in-store and online.

Back-to-School and College Spending Expected to Reach $82.8 Billion

| Daniela Forte

Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.

Back-to-School Spending Expected to Reach $27.6 Billion

| Daniela Forte

Domestic back-to-school spending is projected to reach $27.6 billion this year or $510 per household, up slightly from $501 in 2017, according to data from Deloitte’s annual back-to-school survey. Here is what the rest of the survey revealed about the back-to-school shopping season.

Is Physical Retail in Vogue Again?

| Roei Livneh

As the saying goes, the more things change the more they stay the same. This is certainly true about today’s retail landscape. As ecommerce has certainly changed the way people are shopping, what the industry is finding is that more and more ecommerce retailers are looking to physical locations. Here is a look at how much retail is evolving and what the future holds.

Why Brands Need to Level Up the Back-to-School Shopping Experience

| Gina Ashe

Though summer may seem like it’s just getting started, the mad dash of back-to-school shopping is already around the corner. This season is a huge opportunity for apparel and accessories brands to see a lift in sales, as students and their families set out to buy new clothes, backpacks, glasses, school supplies and everything in between. Here is how brands can set themselves apart from the competition during the back-to-school season.