Why Retailers Should Digitize Gift Cards This Spring

| Euphemia Erikson

As consumers begin the hunt for perfect gifts, the pressure is on for retailers to get extra creative in their strategies. Digitizing gift card offerings can be the key to gaining an edge up on the competition. If you haven’t gone digital yet, here are four reasons to make the move today.

Is Marketing to Millennials Making Us Miss the Obvious?

| Greg Zakowicz

My fellow Gen Xers and I are growing older with each passing day. And aging right along with us are two of the most talked-about cohorts – millennials and Generation Z. Here is how to effectively market to both these demographics.

4 Steps to Reach Last Minute Mother’s Day Shoppers

| John Roswech

Mother’s Day is one of the most popular gift-giving holidays in the U.S. Yet, unlike Christmas, it tends to be much more of a last-minute-shopping occasion. Here are several ways retailers can reach those last-minute shoppers.

3 Ways Retailers Can Leverage AI to Improve CX

| David Keane

By leveraging AI technology, retailers can empower their associates with content and tools to create a more personalized shopping experience, which ultimately drives sales and increases customer loyalty. Here are three ways retailers can improve the customer experience with AI.

MCM Week in review 5/4/18

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 5/4/2018 Google Express’ Ivan Tchakaraov on the Future of Conversational Commerce Where is conversational commerce headed? … Continue Reading →