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February 19, 2014




Optimize Omnichannel Engagement with Actionable Consumer Insights

Is your company one of the many that are scrambling to create an omnichannel strategy? Are you constantly faced with the dilemma of how you will support that strategy with actionable tactics?  Don’t worry, you are not alone.  In …

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In Blog, Must Reads

February 18, 2014




Marketers Report on Omnichannel Strategies

Marketers are very aware of the tremendous potential in omnichannel marketing. They’re eager to personalize and synchronize customer experiences fully, across multiple touch points, to increase sales. This whitepaper will help you understand:

How linking to consumer identifiers lets …

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In Whitepaper

February 18, 2014




Leveraging Data-Driven Consumer Insights to Optimize Omnichannel Engagement

There are revolutions happening in the way companies capture and analyze customer and prospect data. Multichannel Merchant and Neustar have developed a unique and timely study on how leading companies are leveraging customer data and predictive analytics technology to implement …

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In Whitepaper

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August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

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August 26, 2014




Brick and Mortar Retailers Capitalize on Beacon Opportunity

In today’s retail landscape, if you’re still managing channels in silos, you’re at a serious disadvantage. Whether your customers are shopping on their smartphones, tablets, PCs, or in-store, the ability to transfer from one channel to another …

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In Cross Channel, Marketing

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August 20, 2014




Sleepy’s Sees Revenue Growth after Website Redesign

Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media, according to a case study.

During the Sleepy’s website redesign, the company …

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In Ecommerce, Marketing

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August 20, 2014




Staples Plans to Close 140 Stores to Focus on Ecommerce

Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.

“As customers shift online, we are taking aggressive action to right-size our retail footprint,” the company said in a prepared statement. “We …

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In Ecommerce, News

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August 19, 2014




Retailers Say Hello to Next-Generation Personalization

Personalization in retail has become so established that many retailers have embraced approaches that are good enough. I see standard features like “you may also like” recommendations as “Gen 1” personalization using web cookies to establish product-to-product connections.

But the dramatic …

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In Ecommerce, Must Reads

Warehouse/Distribution Center, distribution center, Dollar General, Petco, Walmart, FedEx, FedEx Ground, TireRack.com

August 19, 2014




Is a Pop-up Distribution Center Right for You?

While pop-up retail is not new – dating back to California-based Vacant in 1999 – the concept of pop-up distribution centers is a fairly new one. Following the same idea, it involves setting up a temporary distribution center in a specific location for …

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In Fulfillment, Inventory

LegacySystems300

August 19, 2014




How to Transform Your Ecommerce Legacy Platform

How old is your legacy ecommerce platform? For many retailers, their front-end and back-end  platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul. As technology continues to advance and omnichannel commerce grows in …

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In Ecommerce, Must Reads

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