February 4, 2013




Brand-Building In A Rapidly Changing Channel Mix

With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization?

Let’s consider Google AdWords. Though performance-based advertising has great advantages, it is not great for …

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In B2B, Channel Integration

December 21, 2012




Oracle Purchases Eloqua for $871 Million

Oracle Purchasing Eloqua (via PR Newswire) Mike Couch, Chief Executive Officer of Couch & Associates Inc., in response to Oracle buying Eloqua TORONTO, Dec. 20, 2012 /PRNewswire/ – Today, Oracle Corp agreed to acquire Eloqua, Inc. (NASDAQ: ELOQ), a maker of marketing automation …

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In PR Newswire

December 4, 2012




Putting Customer Lifetime Value to Work for Your Company

When an ecommerce business is brand new, the pace can be frenetic. Sales success and fast company growth can put some entrepreneurs in over their heads, and they need to dig themselves out, fast. They might implement cost-cutting measures, often …

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In Analytics, Channel Integration

November 13, 2012




3 Triggers to Boost Your Email Marketing

With a multitude of marketing ideas at your disposal, email continues to be the most valuable tool in your arsenal.

The good news is that with a little extra effort, you can acquire qualified subscribers and engage them with relevant …

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In Customer Relationship Management, Ecommerce

November 12, 2012




How to Improve Your Email Marketing with Better Segmentation

What’s your definition of email segmentation? When I’m asked this question, I think of the word relevancy.
If you’re an online marketer, your email acquisition program has relevancy in the names you acquire (inbound) and the messaging …

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In Email

November 7, 2012




5 Ways to Leverage Facebook’s Open Graph Before the Holidays

Social media will be a critical component of holiday marketing efforts for retailers this year. Most notably, Facebook’s open graph will influence how retailers create programs to engage their consumers, drive powerful organic word of mouth, as well as …

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In Social, Social Media

November 5, 2012




Oriental Trading CEO Says Berkshire Hathaway Deal Is Right Fit

Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to …

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In Catalog, Email

October 31, 2012




Carlyle Group Acquires Diversey Japan From Sealed Air

Sealed Air Corp. announced that it has entered into an agreement with private equity firm The Carlyle Group in which Carlyle will acquire Diversey G.K. (Diversey Japan) for about $377 million, according to an Oct. 30 press release.
Follow US! @MCMerchant …

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In News, Opsandfulfillment_packaging

September 6, 2012




4 Tips for Building a Subscriber Profile

Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment
A new survey by MyBuys and the e-tailing group found that consumers are more willing to provide personal information if doing so will enhance their shopping …

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In Channel Integration, Cross Channel

August 22, 2012




6 Tips for Cutting Ecommerce Shipping Costs

With increasing consumer expectations for free or reduced shipping, combined with the ever-growing expenses involved with residential parcel delivery, online merchants are being forced to find new ways to cut costs to maintain reasonable profits.

One way is by taking …

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In Operations & Fulfillment, Opsandfulfillment_shipping

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