How to Create a Global Operations Strategy

Global ecommerce is on the rise, and this means the cross-border opportunity is there for U.S.-based retailers and B2B merchants. Whether or not you optimize your ecommerce site—and your operations—for the global shopper, the global shopper is coming to America.

But those customers are not going to keep buying from your site unless they have a good customer experience. Merchants need to think about what happens after the order is placed, up until the order reaches the customer’s door. What’s more, they also need to know how they can do it in a cost-effective way that still leaves the customer happy.

In this executive summary on global operations, you will learn how U.S.-based merchants can fine-tune their global operations and delight the global shopper. This includes:

  • Using third-party marketplaces to reach cross-border shoppers
  • Using third-party consolidation services and logistics providers
  • Hiring global parcel carriers and last-mile delivery services
  • Building business partnerships and setting up subsidiaries


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