email-button-300

June 4, 2014




Listrak CEO Ross Kramer on Email Marketing, IRCE Debut

Listrak CEO Ross Kramer is a regular contributor to Multichannel Merchant. In the above video, Kramer talks with me about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned …

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In Email, IRCE 2014

September 30, 2014




Amazon 20th Anniversary Shows How Ecommerce and Marketing Have Evolved

Once upon a time, when mom-and-pop shops ruled the land, one-on-one relationships between retailers and customers were easy to nurture. Vendors understood their customers’ tastes and knew what they wanted and needed. But the advent of the big-box retailer turned …

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In Ecommerce, Marketing

technology-data-300

September 29, 2014




How Marketing Technology Bridges Experiences and Operations

Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.

To date, there has been more than $21.8 billion in tracked …

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In Omnichannel, technology

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

Herschell Gordon Lewis

July 16, 2014




Email Subject Lines and the The Law of Declining Significance

[caption id="attachment_39283" align="alignright" width="200"] Herschell Gordon Lewis[/caption]

Here’s the easiest quiz you’ll see all day:

What all-too-common a mistake do these email headings share?

(Every one is either current or recent. We don’t need …

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In Marketing

email

July 7, 2014




Email Acquisition Tactics That Actually Work

Although a healthy and growing email list is one of every email marketer’s top priorities, there are only a few acquisition tactics that are truly effective. The tips below will help you to make the most them.
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In Email, Marketing

jim-davidson-google-hangout-1130-300

November 30, 2013




Bronto’s Jim Davidson Talks About Black Friday Email Marketing

Jim Davidson, manager of marketing research at Bronto, talks about the email marketing trends he saw on Black Friday 2013.

[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]

Davidson shares even more views insights about Black Friday 2013 emails on Bronto’s Email …

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In Cyber Weekend 2013, Email

NationalGeo-300

May 28, 2014




National Geographic Shifts to a Targeted Email Strategy

National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.

National Geographic shifted messages to offer a broader yet more meaningful affinity to client interests and member personas.   …

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In Email, Marketing

June 10, 2014




Smarter Remarketer Names New EVP of Sales and Marketing

INDIANAPOLIS (June 10, 2014) — Smarter Remarketer, the leading provider of customer intelligence and marketing automation for multi-channel retailers, today announces that Barry Clark has joined the company as Executive Vice President of Sales and Marketing. Clark most recently served as Group Vice …

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In Executive, Press Releases

May 15, 2014




Shutterfly’s Major Email Mistake

This week, several friends and family members were sharing on their Facebook statuses that Shutterfly, an online photo printing service,  had told them they were pregnant with a congratulatory email, the funny thing was, they were not expecting.  What was …

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In Blog, Ecommerce

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