February 2, 2016

6 Tips to Improve Email Marketing Deliverability in 2016

U.S. email marketing delivery rates have dropped more than 10%, from 87% in 2014 to 76%  in 2015, according to a recent study conducted by Return Path. American businesses saw nearly one in four emails land in the spam folder or go missing.

Now …


In Blog, Email


January 13, 2016

3 Trends in Retail Email Marketing to Watch in 2016

For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store. Today, retailers are scrambling to keep up with the shifting buying behavior of customers who now expect personalized, relevant messages …


In Blog, Email


July 7, 2016

6 Tips to Effectively Offer a Welcome Email to Customers

As email marketers, it’s important to make a lasting first impression on shoppers. There are several ways retailers can do so to create a great first impression with email marketing campaigns.  This infographic by Campaigner offers some quick tips on …


In Campaign, Engagement


June 16, 2016

Mobile Marketing Best Practices:Targeting Brick-and-Mortar Shoppers

Approximately eight out of 10 shoppers use their mobile devices while shopping in-store, according to research from Google. They could be comparing prices, looking up product information, reading reviews, or even scoping out your competitors.

Advanced mobile targeting technology allows you …


In Blog, Engagement

holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

September 25, 2015

It’s a New World for Email Marketing Holiday Campaigns

Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays. But the world is changing and with it the way people use their devices, …


In Blog, Email


May 4, 2016

The Cost of Annoying Your Customers With Email

With 205,000.000,000 emails sent and and received each day, your customers are interacting on email quite alot.  This is why it is important that you are personalizing your email marketing campaigns for your customer.

In fact, Gartner revealed that 73% of customer …


In Campaign, Email

April 26, 2016

Automating Authenticity: Use Marketing Automation To Help Customers Convert

In 2012, Gartner rather famously predicted that CMOs would spend more on IT than CIOs by 2017. While it remains to be seen whether that will happen, 25% of IT budgets were spent on digital marketing in 2014 with all signs pointing to increasing …


In Automation, Blog


March 21, 2016

5 Reasons Retailers Should Embrace Reciprocity Marketing

Give to Get. The Golden Rule. The Law of Reciprocity. However you call it, the age-old rule of give and take still remains true, both in life and in business. The idea is simple: when someone gives us something, we …


In Blog, Marketing

order confirmation email

February 25, 2016

How to Create an Award-Winning Email Communications Experience

In previous articles highlighting the awards, we’ve discussed how SmartHub Benchmarking calculates the finalists in the “Best Packaging” and “Best Shipping & Delivery” categories of the Excellence in Customer Experience Awards. Now we turn to the “Excellence in Brand Communications” …


In Blog, customer experience


April 28, 2015

Email Marketing: Three Tips for Better Engagement

Today’s retail customer is savvy. With more information at their fingertips than ever before, they compare online and in-store prices, jump on free shipping offers, and scan for discounts on social media. While it may seem daunting for retailers …


In Email, Marketing

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