email

February 5, 2015




3 Email Marketing Techniques for the Evolving Inbox

Despite all of the new tools and applications, email still reigns supreme as the primary method of communication. Google Inbox, introduced at the end of last year, is a proof point to the continued importance and necessity of email. This …

More...

In Blog, Email

email-yellow-button-300

January 15, 2015




Email Marketing Compliance is Ever Changing

The privacy and compliance landscape is ever-changing as lawmakers need to stay ahead of spammers who are at most a security threat and at least annoying and responsible for giving email senders a bad rap. In honor of the eighth …

More...

In Blog, Email

email-screen-digital-2500-300dpi

January 15, 2015




Email Marketing Compliance Outside of the U.S.

I recently wrote on article on the importance and key features of the US CAN-SPAM act. Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.
Canadian Anti-SPAM Legislation (CASL)
Last July, …

More...

In Email, Global

ecommerce, ecommerce analytics, ecommerce checkout, ecommerce shopping cart, online shopping cart, shopping cart abandonment

December 26, 2014




Proven Email Marketing Strategies to Recover Abandoned Carts

Abandoned carts are the bane of most ecommerce businesses. According to most estimates, industry wide roughly 7 of 10 ecommerce shoppers abandon their carts prior to completing a transaction for reasons ranging from purchase friction — such as being forced to create an …

More...

In Blog, Email

2015-forecast

December 22, 2014




5 Email Marketing Predictions for 2015

“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” While William Pollard may have been best known for his contributions to the …

More...

In Blog, Email

holiday-data-santa-hat-300

December 1, 2014




Cyber Weekend Email Marketing Sees a Shift

There was major mobile commerce momentum with Cyber Weekend shoppers. Was that represented in email marketing as well? How mobile-ready were merchants’ messages? In this video, Bronto Software director of research Jim Davidson discusses Cyber Weekend email marketing trends, including …

More...

In Cyber Weekend 2014, Holiday 2014

christmas-holiday-mouse-gifts-santa-hat-300

November 21, 2014




The Top 10 Holiday Email Marketing Tips

With the holidays around the corner the stakes for retailers have never been higher. Increased competition paired with the growing savviness of online customers means retailers need to put in place a robust email marketing strategy if they want to …

More...

In Blog, Email

email

November 14, 2014




11 Steps to a Successful B2B Email Marketing Campaign

Balancing the logistics and creativity required for effective B2B email marketing is both a science and an art. In this video, you’ll discover proven strategies for running successful B2B lead-generation campaigns.

Learn how to create subject lines …

More...

In B2B, Videos

Apple, Apple Pay, ecommerce, mobile payments, omnichannel, mobile wallet, Google Wallet, iOS 8.1, iOS, iPhone, iPhone 6

February 14, 2015




Using Email to Close the Smartphone, Browse-To-Buy Gap

If you’ve ever tried to shop from a mobile phone, you likely understand the perils of browsing and buying from your device.  The customer experience – and thus, conversions – is often negatively impacted by various mobile browsing issues creating the “…

More...

In Blog, Email

Belk2

February 12, 2015




Belk’s Holiday Sweepstakes Sees Great Success in Mobile and Email

Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014.

Belk partnered with Helloworld, a provider of rich engagement solutions to offer a multichannel …

More...

In Ecommerce, Email

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. ...
  9. 735