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November 21, 2014




The Top 10 Holiday Email Marketing Tips

With the holidays around the corner the stakes for retailers have never been higher. Increased competition paired with the growing savviness of online customers means retailers need to put in place a robust email marketing strategy if they want to …

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In Blog, Email

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November 14, 2014




11 Steps to a Successful B2B Email Marketing Campaign

Balancing the logistics and creativity required for effective B2B email marketing is both a science and an art. In this video, you’ll discover proven strategies for running successful B2B lead-generation campaigns.

Learn how to create subject lines …

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In B2B, Videos

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June 4, 2014




Listrak CEO Ross Kramer on Email Marketing, IRCE Debut

Listrak CEO Ross Kramer is a regular contributor to Multichannel Merchant. In the above video, Kramer talks with me about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned …

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In Email, IRCE 2014

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November 5, 2014




Alex and Ani Sees Significant Lift in Email Revenue

Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails, according to a case study.

Alex and Ani partnered with omnichannel personalization and marketing platform provider …

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In Ecommerce, Email

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October 27, 2014




Avoiding Coal: 7 Ways to Lower Email Blocking Risks

A burnt turkey.  A lump of coal. An ISP block. All of these can ruin your holidays faster than a nor’easter drops snow. I’m sure Martha Stewart and Miss Manners already have tips on how to avoid overcooking …

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In Blog, Data & Analytics

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October 20, 2014




Naughty to Nice: How to Prepare for Holiday Email Issues

FREE WEBINAR
Naughty to Nice: How to Prepare for Holiday Email Issues
Tips for boosting the effectiveness of your holiday email campaign
November 13, 2014 at 2:00PM ET

As a retailer, you know you need to push your email marketing to the …

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In Email, Holiday 2014

Borderfree, global marketing, global ecommerce, marketing, holiday shopping, holiday 2014, ecommerce ,marketing best practices

October 14, 2014




‘Tis the Season to Put Your Global Marketing Plan in Place

As the holiday season approaches, you may be wondering how to maximize the annual sales lift this time of year offers. And you may be worried that your global marketing plans aren’t fully baked, leaving opportunity on the well-dressed …

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In Blog, Campaign

Amazon, United Kingdom, Amazon UK, UK, same-day delivery, Royal Mail, ecommerce, ecommerce fulfillment, shipping/delivery, shipping, global ecommerce

September 30, 2014




Amazon 20th Anniversary Shows How Ecommerce and Marketing Have Evolved

Once upon a time, when mom-and-pop shops ruled the land, one-on-one relationships between retailers and customers were easy to nurture. Vendors understood their customers’ tastes and knew what they wanted and needed. But the advent of the big-box retailer turned …

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In Ecommerce, Marketing

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September 29, 2014




How Marketing Technology Bridges Experiences and Operations

Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.

To date, there has been more than $21.8 billion in tracked …

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In Omnichannel, technology

email

October 12, 2014




China a Hotspot for Merchants, but Email Deliverability is Bad

China may be a hot spot for U.S.-based merchants, but emails they are sending to consumers there are more than likely not reaching the intended recipient.

According to data compiled by Return Path for its 2014 Inbox Placement Benchmark …

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In Email, Email

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