June 4, 2014
Listrak CEO Ross Kramer is a regular contributor to Multichannel Merchant. In the above video, Kramer talks with me about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned …More...
October 20, 2014
Naughty to Nice: How to Recover from those Holiday Email Issues
November 13, 2014 at 2:00PM ET
As a retailer, you know you need to push your email marketing to the limits during the holiday season. By now, your audience …
October 14, 2014
As the holiday season approaches, you may be wondering how to maximize the annual sales lift this time of year offers. And you may be worried that your global marketing plans aren’t fully baked, leaving opportunity on the well-dressed …More...
September 30, 2014
Once upon a time, when mom-and-pop shops ruled the land, one-on-one relationships between retailers and customers were easy to nurture. Vendors understood their customers’ tastes and knew what they wanted and needed. But the advent of the big-box retailer turned …More...
September 29, 2014
Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.
To date, there has been more than $21.8 billion in tracked …More...
October 12, 2014
China may be a hot spot for U.S.-based merchants, but emails they are sending to consumers there are more than likely not reaching the intended recipient.
According to data compiled by Return Path for its 2014 Inbox Placement Benchmark …More...
October 9, 2014
August 26, 2014
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …More...
July 16, 2014
[caption id="attachment_39283" align="alignright" width="200"] Herschell Gordon Lewis[/caption]
Here’s the easiest quiz you’ll see all day:
What all-too-common a mistake do these email headings share?
(Every one is either current or recent. We don’t need …More...
November 30, 2013
Jim Davidson, manager of marketing research at Bronto, talks about the email marketing trends he saw on Black Friday 2013.
[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]
Davidson shares even more views insights about Black Friday 2013 emails on Bronto’s Email …More...