November 12, 2012




How to Improve Your Email Marketing with Better Segmentation

What’s your definition of email segmentation? When I’m asked this question, I think of the word relevancy.
If you’re an online marketer, your email acquisition program has relevancy in the names you acquire (inbound) and the messaging …

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In Email

September 24, 2012




Achieving Success Through Effective Email Marketing

During her schoolhouse session at the National Etailing and Mailing Organization of America directXchange conference, Joanna Morrissey, ecommerce strategist with americaneagle.com, said since 39.4% of marketing industry executives believe that email is the most powerful tool, retailers need to master …

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In Analytics, Ecommerce

June 22, 2012




5 Tips for a Successful Email Marketing Campaign

Email marketing is probably one of the best ways to reach out to customers but because of the constant flood of messages competing for their attention, it’s hard to make sure your emails stand out.

For every click your email …

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In Email

April 16, 2012




How to Make Email Marketing Mobile and Social

Email marketing is alive and well. In fact, email marketing investment will grow at a 10% compound annual growth rate between 2011 and 2016 as marketers create more sophisticated email campaigns and use email to introduce customers to emerging marketing experiences like mobile …

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In Catalog

February 1, 2012




New York Giants Email Marketing is Not Clicking

The New York Giants are in Super Bowl XLVI because its offense, defense and special teams are clicking at the right time of the season. But I have a feeling Giants fans – at least in the New York Tri-state area – …

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In Channel Integration, Cross Channel

email

September 13, 2013




Report: Email Marketing Takes a Dip while Tablet Use Jumps

New Monetate Ecommerce Quarterly (EQ2 2013) Finds Diminishing Returns from Email Marketing in Driving Ecommerce; Tablets Outpacing Smartphones in Device Share (via PR Newswire)
EQ2 2013 offers insights into mobile traffic to ecommerce sites and provides tips on how to assess the …

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In Ecommerce, Email

email-button-300

July 28, 2013




Using Targeted Email Marketing to Improve Results

Matching the email marketing message to customer type and expectations improves response and engagement. Testing targeted email marketing to see how it affects results is a part of every successful marketing strategy.

Email campaigns are one of the easiest places …

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In Email, Marketing

March 30, 2013




Executive Summary: How to Improve your Email Marketing

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience, some of the age-old problems still exist. In this executive summary from Multichannel Merchant, you will learn:

How to make your …

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In Email, executive summary

March 12, 2013




Executive Summary: How to Improve your Email Marketing

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience, some of the age-old problems still exist. In this executive summary from Multichannel Merchant, you will learn:

How to make your …

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In Email, Mobile

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