email-marketing

February 2, 2016




6 Tips to Improve Email Marketing Deliverability in 2016

U.S. email marketing delivery rates have dropped more than 10%, from 87% in 2014 to 76%  in 2015, according to a recent study conducted by Return Path. American businesses saw nearly one in four emails land in the spam folder or go missing.

Now …

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In Blog, Email

email-yellow-button-300

January 13, 2016




3 Trends in Retail Email Marketing to Watch in 2016

For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store. Today, retailers are scrambling to keep up with the shifting buying behavior of customers who now expect personalized, relevant messages …

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In Blog, Email

holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

September 25, 2015




It’s a New World for Email Marketing Holiday Campaigns

Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays. But the world is changing and with it the way people use their devices, …

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In Blog, Email

omnichannel-shopping-300

March 21, 2016




5 Reasons Retailers Should Embrace Reciprocity Marketing

Give to Get. The Golden Rule. The Law of Reciprocity. However you call it, the age-old rule of give and take still remains true, both in life and in business. The idea is simple: when someone gives us something, we …

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In Blog, Marketing

order confirmation email

February 25, 2016




How to Create an Award-Winning Email Communications Experience

In previous articles highlighting the awards, we’ve discussed how SmartHub Benchmarking calculates the finalists in the “Best Packaging” and “Best Shipping & Delivery” categories of the Excellence in Customer Experience Awards. Now we turn to the “Excellence in Brand Communications” …

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In Blog, customer experience

global ecommerce

January 25, 2016




Top 10 Ways Marketing Will Be Smarter and More Personalized in 2016

In 2016 and beyond, mobile engagement and marketing is moving towards reaching the individual consumer, at scale.

According to a recent report from Forrester Research, 1:1 mobile moments pervade through all stages of the customer life cycle, and with industries such as …

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In Blog, Marketing

360-degree-customer-view-puzzle

January 11, 2016




Why Ad-Blocking is Great News For Digital Marketing

The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking. Sparked by Apple’s controversial decision to include ad-blocking capabilities in their iOS 9 update, …

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In Blog, Marketing

email-button-300

April 28, 2015




Email Marketing: Three Tips for Better Engagement

Today’s retail customer is savvy. With more information at their fingertips than ever before, they compare online and in-store prices, jump on free shipping offers, and scan for discounts on social media. While it may seem daunting for retailers …

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In Email, Marketing

email-screen-digital-2500-300dpi

April 24, 2015




Spring Cleaning Can Bring New Life to your Email Marketing

Spring is a delightful time of year. Everything starts to bloom and the sun comes out to warm us up. Unfortunately, when the sun shines in your home or car or office, it also illuminates all the clutter and dust …

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In Blog, Email

UPS, FedEx, peak holiday season 2015, ecommerce fulfillment, Holiday 2015

December 21, 2015




5 Last-Minute Holiday Marketing Tips for Online Marketers

With the holidays upon us, the clock is ticking through another deal-packed season of online commerce.  In just a few short days, consumers will spend at record rates, clicking their way to billions of dollars in revenue and drawing many …

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In Blog, Email

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