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January 15, 2015




Email Marketing Compliance is Ever Changing

The privacy and compliance landscape is ever-changing as lawmakers need to stay ahead of spammers who are at most a security threat and at least annoying and responsible for giving email senders a bad rap. In honor of the eighth …

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In Blog, Email

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January 15, 2015




Email Marketing Compliance Outside of the U.S.

I recently wrote on article on the importance and key features of the US CAN-SPAM act. Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.
Canadian Anti-SPAM Legislation (CASL)
Last July, …

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In Email, Global

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December 26, 2014




Proven Email Marketing Strategies to Recover Abandoned Carts

Abandoned carts are the bane of most ecommerce businesses. According to most estimates, industry wide roughly 7 of 10 ecommerce shoppers abandon their carts prior to completing a transaction for reasons ranging from purchase friction — such as being forced to create an …

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In Blog, Email

2015-forecast

December 22, 2014




5 Email Marketing Predictions for 2015

“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” While William Pollard may have been best known for his contributions to the …

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In Blog, Email

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December 1, 2014




Cyber Weekend Email Marketing Sees a Shift

There was major mobile commerce momentum with Cyber Weekend shoppers. Was that represented in email marketing as well? How mobile-ready were merchants’ messages? In this video, Bronto Software director of research Jim Davidson discusses Cyber Weekend email marketing trends, including …

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In Cyber Weekend 2014, Holiday 2014

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November 21, 2014




The Top 10 Holiday Email Marketing Tips

With the holidays around the corner the stakes for retailers have never been higher. Increased competition paired with the growing savviness of online customers means retailers need to put in place a robust email marketing strategy if they want to …

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In Blog, Email

email

November 14, 2014




11 Steps to a Successful B2B Email Marketing Campaign

Balancing the logistics and creativity required for effective B2B email marketing is both a science and an art. In this video, you’ll discover proven strategies for running successful B2B lead-generation campaigns.

Learn how to create subject lines …

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In B2B, Videos

2015

December 31, 2014




In 2015, Technology Catches Up with Cross-channel Marketing

For years, marketers have had two goals. They wanted to truly be able to engage with customers uniquely, based on both their interests and their value to our retail brand. They have also wanted to manage that conversation across every …

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In Blog, marketing

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June 4, 2014




Listrak CEO Ross Kramer on Email Marketing, IRCE Debut

Listrak CEO Ross Kramer is a regular contributor to Multichannel Merchant. In the above video, Kramer talks with me about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned …

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In Email, IRCE 2014

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November 5, 2014




Alex and Ani Sees Significant Lift in Email Revenue

Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails, according to a case study.

Alex and Ani partnered with omnichannel personalization and marketing platform provider …

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In Ecommerce, Email

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