email-button-300

June 4, 2014




Listrak CEO Ross Kramer on Email Marketing, IRCE Debut

Listrak CEO Ross Kramer is a regular contributor to Multichannel Merchant. In the above video, Kramer talks with me about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned …

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In Email, IRCE 2014

October 20, 2014




Naughty to Nice: How to Recover from those Holiday Email Issues

FREE WEBINAR
Naughty to Nice: How to Recover from those Holiday Email Issues
 
November 13, 2014 at 2:00PM ET
As a retailer, you know you need to push your email marketing to the limits during the holiday season. By now, your audience …

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In Webinars

Borderfree, global marketing, global ecommerce, marketing, holiday shopping, holiday 2014, ecommerce ,marketing best practices

October 14, 2014




‘Tis the Season to Put Your Global Marketing Plan in Place

As the holiday season approaches, you may be wondering how to maximize the annual sales lift this time of year offers. And you may be worried that your global marketing plans aren’t fully baked, leaving opportunity on the well-dressed …

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In Blog, Campaign

Amazon, United Kingdom, Amazon UK, UK, same-day delivery, Royal Mail, ecommerce, ecommerce fulfillment, shipping/delivery, shipping, global ecommerce

September 30, 2014




Amazon 20th Anniversary Shows How Ecommerce and Marketing Have Evolved

Once upon a time, when mom-and-pop shops ruled the land, one-on-one relationships between retailers and customers were easy to nurture. Vendors understood their customers’ tastes and knew what they wanted and needed. But the advent of the big-box retailer turned …

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In Ecommerce, Marketing

technology-data-300

September 29, 2014




How Marketing Technology Bridges Experiences and Operations

Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.

To date, there has been more than $21.8 billion in tracked …

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In Omnichannel, technology

email

October 12, 2014




China a Hotspot for Merchants, but Email Deliverability is Bad

China may be a hot spot for U.S.-based merchants, but emails they are sending to consumers there are more than likely not reaching the intended recipient.

According to data compiled by Return Path for its 2014 Inbox Placement Benchmark …

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In Email, Email

bad-santa-300

October 9, 2014




6 Un-Merry Mobile Email Mistakes

You may have started the year off with a resolution to provide a better inbox experience for subscribers who view your messages on mobile devices.  It seems like everyone started off the year wanting to use responsive design for everything!

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In Blog, Email

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

Herschell Gordon Lewis

July 16, 2014




Email Subject Lines and the The Law of Declining Significance

[caption id="attachment_39283" align="alignright" width="200"] Herschell Gordon Lewis[/caption]

Here’s the easiest quiz you’ll see all day:

What all-too-common a mistake do these email headings share?

(Every one is either current or recent. We don’t need …

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In Marketing

jim-davidson-google-hangout-1130-300

November 30, 2013




Bronto’s Jim Davidson Talks About Black Friday Email Marketing

Jim Davidson, manager of marketing research at Bronto, talks about the email marketing trends he saw on Black Friday 2013.

[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]

Davidson shares even more views insights about Black Friday 2013 emails on Bronto’s Email …

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In Cyber Weekend 2013, Email

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