March 30, 2013




Executive Summary: How to Improve your Email Marketing

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience, some of the age-old problems still exist. In this executive summary from Multichannel Merchant, you will learn:

How to make your …

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In Email, executive summary

March 12, 2013




Executive Summary: How to Improve your Email Marketing

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience, some of the age-old problems still exist. In this executive summary from Multichannel Merchant, you will learn:

How to make your …

More...

In Email, Mobile

March 12, 2013




Executive Summary: How to Improve your Email Marketing

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience, some of the age-old problems still exist. In this executive summary from Multichannel Merchant, you will learn:

How to make your …

More...

In Email, Mobile

jim-davidson-google-hangout-1130-300

November 30, 2013




Bronto’s Jim Davidson Talks About Black Friday Email Marketing

Jim Davidson, manager of marketing research at Bronto, talks about the email marketing trends he saw on Black Friday 2013.

[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]

Davidson shares even more views insights about Black Friday 2013 emails on Bronto’s Email …

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In Cyber Weekend 2013, Email

email

September 13, 2013




Report: Email Marketing Takes a Dip while Tablet Use Jumps

New Monetate Ecommerce Quarterly (EQ2 2013) Finds Diminishing Returns from Email Marketing in Driving Ecommerce; Tablets Outpacing Smartphones in Device Share (via PR Newswire)
EQ2 2013 offers insights into mobile traffic to ecommerce sites and provides tips on how to assess the …

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In Ecommerce, Email

email-button-300

July 28, 2013




Using Targeted Email Marketing to Improve Results

Matching the email marketing message to customer type and expectations improves response and engagement. Testing targeted email marketing to see how it affects results is a part of every successful marketing strategy.

Email campaigns are one of the easiest places …

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In Email, Marketing

email-yellow-button-300

May 22, 2013




Tips for Effective Email Marketing

Email marketing is the most effective tactic according to 55% of marketing professionals and plays an important role for ecommerce merchants, according to a whitepaper by Listrak.  Since it is known to return more than $40 per dollar spent, makes its cost …

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In Email, Marketing

May 8, 2013




Leverage Big Data to Transform Your Email Marketing Program

FREE ON-DEMAND WEBINAR

To optimize customer and prospect experiences, today’s marketers must effectively leverage the massive amount of data at their fingertips.

On the prospect side, there should be a strong emphasis on data collection and urgency of initial …

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In Webinars

March 8, 2013




Batch-and-blast Email Marketing is Not Dead

Trigger messaging, transactional messages, segmented messages and, basically, anything to do with sending more-targeted emails to boost open rates and click-throughs may be the latest trend for email marketers.
But the days of batch-and-blast email marketing is not dead. And …

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In Email, Marketing

November 20, 2012




Why Your Email Marketing Needs Power-Packed Data

Email has unique advantages for communicating with customers that, when used wisely, can strongly increase its visibility and effectiveness in a crowded inbox. Marketers can target message content according to subscribers’ preferences or trigger messages based on customer behavior.
In …

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In Channel Integration, CRM

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