Branding, ecommerce branding, ecommerce, Patagonia, brand audit

Brand Lessons for the New Retail World

| Aliza Pollack

With the last Christmas trees thrown to the curb, pine needles askew, let’s assume the retail industry is taking a breather and nursing a holiday hangover. Best not to break too long though as there are 10 more months to plan for and e-commerce to navigate.