Holiday Ecommerce: The New Bot Threat, the New Defense
This year, holiday ecommerce activity and revenue will rise dramatically – for cyber criminals. Here are what retailers need to know about the new bot threat.
This year, holiday ecommerce activity and revenue will rise dramatically – for cyber criminals. Here are what retailers need to know about the new bot threat.
While we have all heard about the horror stories of click fraud, an ecommerce company’s ad campaign suffers a malicious botnet invasion that drives CTR costing the company tens of thousands in dollars in click fraud with no offsetting revenue benefit, but what do we really know the impact of this invasion? Here is what you need to know about click fraud.