usability testing

website accessibility

Overcoming Website Accessibility Roadblocks

| Amanda DiSilvestro

Even if you ignore the increased lawsuits, new ADA laws requiring website accessibility and the boost in traffic you’ll see, it’s important for your site to welcome all users. Marketers, this means you. Unfortunately, working with developers to create an ADA-compliant site is no easy task. Not to worry; here are 8 tips to help you get there.

Top 5 User Testing Tips for Shopping Cart Success

| Darrell Benatar

Usability testing can help store owners improve their shopping carts to eliminate any anxiety or confusion throughout the checkout process and lead customers seamlessly through the conversion funnel. To help owners utilize usability testing to beat the shopping cart abandonment average, we’ve pulled together this list of the top five user testing tips for ecommerce.