| The role of retail shopping is shifting, and that is why it is vital for retailers to put themselves in the position of meeting the customers’ demands. Today, the customer is looking for a unified shopping experience, and is expecting the retailer to seamlessly meet the challenge.
In developing this one-of-a-kind report, the etailing group selected 30 retailers that offered in-store pickup or reserve. They picked up the purchase in store to experience the process first-hand, and noted all aspects of the experience, from wait time to associate interaction to signage. The end result is a set of 85 metrics to evaluate an end-to-end omnichannel experience. This resulting report by the e-tailing group and Multichannel Merchant takes take an in-depth look at unified commerce and how you can make it work for your brand.
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