Aaron Eversoll
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Aaron Eversoll is a Market Development Vice President within the Consumer Products, Retail and Distribution (CPRD) practice at Capgemini Americas. Aaron is responsible for driving Capgemini’s digital customer experience initiatives within CPRD, focusing on helping clients solve their digital and commerce challenges and enabling clients to deliver an overall enhanced experience to their customers.
Augmented reality (AR) has come a long way since Pokémon GO made it a household term in 2016. Now the blending of computer-generated images with photos and live views is quickly becoming a standard tool in retailers’ customer experience kits.