Free Shipping Can Feel Like an Imperative, But It’s Not
While free shipping was originally a marketing promotion used by large online resellers, many merchants now view it as an inevitable cost of business.
Alex Becker
What Smart Branded Manufacturers are Doing to Prepare Right Now for Holiday 2015
To sustain the momentum of the successful 2014 holiday retail season, branded manufacturers are working hard to make 2015 even merrier with seamless cross-platform commerce, secure payments and innovative customer experiences.
Why Manufacturers Can No Longer Afford to Wait to Sell Direct to Customer
Despite the selling advantages and business opportunities associated with going direct, many manufacturers are still reluctant to jump in for fear of alienating their traditional channel partners. Contrary to the lingering myths, however, DTC does not harm channel partnerships—in many cases it strengthens them.