How Brands Can Succeed At Cross-Border In the Age of Amazon
Retailers cannot ignore the force that is Amazon, because they’ve been a game changer in the world of ecommerce, making their name synonymous with online shopping. But are shoppers in other markets getting the same outstanding customer experience that millions of loyal Prime members in the U.S. have come to expect? Here are tips on how merchants can capitalize on Amazon’s weaknesses in cross-border ecommerce by differentiating after the click.