MCM Staff
Cyber Monday proved to be the biggest online sales day in the history of Walmart. In fact, according to the retailer, from Thanksgiving through Cyber Monday was the highest five-day stretch in online sales for the retailer in its history with over one billion page views processed.
Survey Analytics and Ipsos Loyalty conducted a mobile consumer shopping survey to capture customer experience in real-time on Black Friday. While survey findings show 64% of respondents were satisfied with their Black Friday shopping experience, too much holiday cheer left an overwhelmed 66% concerned about their safety while shopping for the best deals.
If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.
With the allure of deep discounts, “door-buster” promotions and extended store hours, shoppers visited more stores and spent more money across the days of Thanksgiving Day and Black Friday than they did last year. However, sales rose only 2.3%.
[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage] Mobile Visits Grow, but Revenue Explodes: Thanksgiving Day Sales on Smartphone-optimized Websites up 258% (via PR Newswire) PITTSBURGH, Nov. 30, 2013 … Continue Reading →
While many merchants optimized their ecommerce sites for growing Cyber Weekend demand, Compuware APM questions whether they have been prepared for the mobile commerce onslaught.
Integrated shopping trends have ruled the day – and night – as Shop Your Way members and customers took advantage of more options to get doorbuster savings at Sears for Thanksgiving Day and Black Friday 2013.
Walmart.com processed nearly 400 million page views on Thanksgiving Day, including customers who used mobile devices and tablets.
Less than two weeks after the launch of the Esquire Ultimate Shirt and Tie Collection, Men’s Wearhouse and Esquire will roll out the Esquire Tie Truck to promote the collection during Black Friday weekend.
Shareablee found that 1 in 5 pieces of social content amplified by shoppers came from Walmart. Walmart also received more than double the engaged actions across Facebook and Twitter, and these factors combined reveal a high degree of pass-along value in their social content mix.