Is Order Attribution a Waste of Time and Money?
In his 2008 book Buyology: “Truth and Lies about Why We Buy,” Martin Lindstrom concluded that 85% of our buying behavior is dictated by emotion, not rational thought.
Allen Abbott
Digital Browsing and Consumer Intent
For most of us, 95% of our website traffic comes and goes without us knowing who the individual people were that passed through our digital store.