Alon Tvina
Alon Tvina is an accomplished executive, driven by a passion for finding simple solutions to complex problems. An innovator with expertise in AI and big-data across the digital domain, Alon has led teams in both established corporations and startups, pushing the limits of technology to solve complex problems related to human behavior. He currently leads Novarize, a disruptive B2B startup connecting consumer brands with their best customers.
Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition.