Anand Subramaniam, Author at Multichannel Merchant

Anand Subramaniam

Anand Subramaniam is SVP Worldwide Marketing for eGain. Prior to eGain, Subramaniam served in executive and marketing management roles in a range of organizations from SaaS startups to companies such as Oracle, Autodesk, and Intel. He holds an MBA from the University of California at Berkeley and an MSME from the University of Rhode Island.

Omnichannel Customer Service in Retail: From Miserable to Memorable

April 19, 2018 | Anand Subramaniam

When it comes to an omnichannel experience, a person doesn’t need to engage in a formal project to assess retail customer experience. After all, we are all consumers and experience it on a frequent basis. Here are some things to think about when providing an omnichannel experience to customers.