Sneak peek merchandising surprises
Memorable and experiential branding. Relevant products. Customer-centric service. A no-worries guarantee. Today, these are all standard operating procedures
Developing concepts that stick
No doubt you’ve seen the business book Made To Stick by the Heath brothers, thanks largely to its can’t-miss bright orange cover and duct tape. Or you
Which road are you on?
Like Robert Frost’s two roads diverged in the woods, brands these days have two choices: innovate or stagnate. It really is that simple. You could do
Merchandising from the past
How the past can provide future merchandise success stories
Inside the merchant’s toolbox
Every company seems to be cutting back on budgets, staffing, travel. While we’re all trying to do more with less, the workload remains the same for merchants:
Gimme a V!
As a merchant, you know it can be easy to slip into neutral and follow last year’s patterns and processes of product creation, trade show travel, and
Brand Transformation
In some ways, brands are just like people. They get stuck. They have habits that are hard to break. They don’t always see their blind spots, and they
Thoughts on Christmas Past
As you know by now, the holiday sales reports for 2007 were less than merry. Lots of reasons for this have been bandied about, from economic uncertainty
Branding Alchemy
We already know that these gestures are created by many marketers, merchants, creatives, and customer care folks, who all contributing actions on a daily
Only Connect
Few brands fully leverage their merchandising concept. Profits, products, services, experiences, and shareholder value are left on the table because companies