Creativity Comes Alive
The words of the author/theologian/educator/civil-rights leader Howard Thurman stopped me in my tracks: Don’t ask yourself what the world needs. Ask yourself
SENSORY MERCHANDISING
I was reading the latest J. Peterman catalog and came across this copy: Have you been feeling pokey recently? Not getting your Minimum Daily Requirement
GLORY IS IN THE DETAILS
Writer William Feather once said, Beware of the man who won’t be bothered with details. I say, Beware of the brand that won’t be bothered with details.
After the Show Then What?
You’ve just pounded the pavement of a massive merchandise show. You’ve met countless product vendors, all eager to do business with you. You’ve touched
Catalog Branding: Striking Up the Brand
Philip Kotler, who is often referred to as the father of modern marketing, said it best: Building a brand calls for more than building a brand image.
Catalog Branding: Everyone As Well As Everything
Scott Davis, in his book Brand Asset Management, views employee involvement as the most important element of managing your brand. Everyone must take part