Eye on B-to-B: Lack of Co-operation
While consumer catalogers have long accepted cooperative databases, many of their business-to-business brethren have stayed on the sidelines. Some are
While consumer catalogers have long accepted cooperative databases, many of their business-to-business brethren have stayed on the sidelines. Some are
Judy Powell (not her real name) sounds a bit embarrassed on the phone. When asked about her company’s outbound telemarketing program, Powell concedes