How to Optimize for Big Data
Marketers need to step up to the challenges of Big Data to claim its rewards. Here
Careful Contacting Customers About New Concepts
Admit it, it
Recapturing Lost Online Customers
E-mail marketers are under constant pressure to cut through the noise and increase the performance of their campaigns. But when an online customer is unreachable because they changed their e-mail address, stopped reading e-mails or their messages are being filtered, a marketer
Unleashing the Potential of Transactional E-mail Messages
Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.
Today most are focused on optimizing their e-mail marketing efforts. But many don
Top 10 Tactics for Growing Your E-mail List
E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail marketing efforts. With returns like that, how can any marketer not make e-mail list strategy a top priority for 2006?