Snow, Sun, Gift Cards Shape Holiday Season
The Retail Weather Index published by Wayne, PA-based risk management firm Planalytics claims that favorable weather, especially in the East, finally drove consumers into stores in the last two weeks of shopping before Christmas. The National Retail Federation, which staunchly upheld its positive prognostications for the retail season in the face of seemingly daunting statistics, opines that retail discounts and gift cards were behind the last-minute shopping surge