Fruit for Thought with Harry & David
(Chief Marketer) Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question.
Starbucks Reinforces Brand by Helping Customers Do Good
(Chief Marketer) Sure, as usual, this year Starbucks changed its coffee cup color to red to signal the start of the holiday season. But it went beyond cups this year
Live from DMA06: FEDMA to Begin Research Initiatives
(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.
Live From DMA06: Integration of Brand and Direct Is Critical
(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important
Live from the Annual Catalog Conference: Split Opinions on E-mail Append
(Direct Newsline) Chicago–Is e-mail append a great way to build your list, or a disaster waiting to happen? It depends on who you ask. Panelists at a
Live from the Annual Catalog Conference: Go Multichannel for Modeling
(Direct Newsline) Chicago–When building models, using data from all channels has given office supply titan Staples a better picture of its customer base.
Live from Catalog on the Road Day; Challenges A-Plenty
(Direct Newsline) Cambridge, MA–No matter what the channel, catalogers face challenges. Marketers from REI, Brookstone, and Potpourri Group shared some
Blackout Means Delivery Delays
(Direct Newsline) The power outage that dimmed several U.S. cities also slowed down the U.S. Postal Service, Federal Express, and United Parcel Service,
Live from DCI Boston: ROI Is the Mantra
(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it
Live from DCI Boston: Brand the Process, Not the Product
(Direct Newsline) Boston–Marketers should focus budgets on branding their processes, rather than their products, according to Stephen Diorio. Diorio,