Getting Serious About Cyber Mondays
Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year
Getting Serious About Cyber Mondays
In his Nov. 26 NY Times article,
Multichannel Strategies for Cyber Mondays
Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as
Searching for the retail value of SEM
Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer
Search Engine Marketing Does More Than Ever This Holiday Season
With each passing season, search helps marketers accomplish an increasing array of goals. This year is no exception; search continues to gain share from other marketing channels and register impressive growth rates