How to Keep Control of your Brand Online
With 167 million Americans spending $226 billion online this year
7 Tips For Avoiding Common Customer Research Mistakes
A better understanding of customers, their needs, perceptions and attitudes is an important part of marketing and brand development. New technology and easy access to consumers has made conducting research more prevalent.
How to Measure Cross-channel Engagement
We no longer live in a linear world. Simply going from point A to point B is a much more complicated proposition today. This is truly the case in marketing
Why Primal is More Powerful Than Ever
The radical changes in our world are actually heightening the influence of primal instincts on tribes and their individual members. Let’s look at the
Going primal: The future of strong branding
Human beings have always relied on one another to survive. From the dawn of man, we banded together to perpetuate our species, to meet basic needs such
Go psychographic on your customers
The evolution of marketing is well documented. The success of AMC’s TV series Mad Men highlights and romanticizes the earlier days of mass marketing and
From trend watching to new thinking
It’s safe to says that changes in the economy, technology, business demands and customer needs during the past two years have created a new world for