Chris Jones
As Executive Vice President, Industry and Services, Chris Jones is primarily responsible for Descartes industry consulting and professional services for Descartes’ solutions. With over 40 years of experience in the supply chain market, Chris has held a variety of senior management positions including Senior Vice President at The Aberdeen Group’s Value Chain Research division, Executive Vice President of Marketing and Corporate Development for SynQuest, Vice President and Research Director for Enterprise Resource Planning Solutions at Gartner and Associate Director Kraft General Foods. Chris is a thought leader in logistics and has numerous articles and blog posts published in leading logistics and supply chain publications and online forums across the globe.
How do you create a positive delivery experience that offers consumers the choice they crave, translating your last mile delivery process into repeat purchases and brand loyalty? Retailers in the know are focusing on delivery segmentation to differentiate themselves, crafting customer delivery personas to inform their last mile deliveries.
Against a backdrop of supply chain disruption, the ecommerce boom and worldwide driver shortages over the last several years, many brands have faced hurdles concerning fulfillment while logging more home deliver failures. Although some have tailored their strategies to overcome them, others haven’t been quite as successful.