Craig Witt
Craig Witt is the Executive Vice President of Global Sales and Marketing at MotionPoint, a company that solves the operational complexity and cost of website localization. He has 28 years’ experience in building, leading and scaling high performing Go-To-Market teams at global enterprises.
In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.
When companies make plans to expand into new geographies—particularly emerging markets like the BRIC nations (Brazil, Russia, India, China)—they often consider launching multilingual websites to serve those new global customers. Here is how to expand into virtual markets and offsite social commerce.