Chuck Whiteman
Around the world, smartphone adoption is soaring, leaving traditional computers (and the conventional web) in the dust. According to data from StatCounter, global webpage views on desktop browsers have plummeted 13% in recent months
Global customers are increasingly using mobile devices to research and buy. Launching localized mobile-first experiences in international markets is good business, but it’s not without its challenges. Here are a few to consider.
Singles Day 2015 recently came and went, and more than a few Western retailers are surely envious at how Chinese companies fared during the November 11 sales event. The shopping holiday isn’t just for Chinese companies anymore. Savvy Western brands are getting wise, and getting a piece of the action.
More and more retailers are discovering the wisdom of “going global” with their ecommerce strategies, and are launching localized websites into new international markets. It’s a smart bet. Done properly, … Continue Reading →
More companies are increasing their growth, and revenue, by expanding into global markets. The savviest businesses understand that localized websites are the fastest and most cost-effective way to reach these new customers. Here are four localization techniques that should not be overlooked.
Ecommerce merchants should recognize several key challenges when eyeing international ecommerce growth. Here are a few to consider, and some suggestions to eliminate them.