Cynthia Price, Author at Multichannel Merchant

3 Ways to Convert Email-Obsessed Customers

January 17, 2017 | Cynthia Price

To deliver email content that will lead to customer conversions, marketers need to collect information on what customers are doing when they’re not checking email. Here are three ways to convert email obsessed customers.

Why Mobile-Optimized Emails Won’t Be Enough for Retailers This Holiday Season

November 12, 2015 | Cynthia Price

If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.