Darren Guarnaccia

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Darren Guarnaccia is president of Uniform, a digital experience composition platform (DXCP) on which developers and marketers can control their digital-experience stack. As a leader with deep expertise in blending best-in-class product marketing and product management strategies to overcome business challenges, differentiate products, and drive exponential growth, Darren oversees marketing, product strategy and enablement at Uniform.

Generative AI ChatGPT screen feature

Generative AI Magic Happens on the Back End

| Darren Guarnaccia

Before brands can invite consumers to create magic like generative AI-based campaigns from icons like Coca Cola and Google, brands need an effective, flexible system that supports the experiences, such as a composable architecture, not a monolithic, legacy platform.