10 Marketing Strategies For Growth in 2009, and 10 That Will Hurt
For success in a recession, avoid strategies with a history of failure. Here’s 10 things you can do as a direct marketer to grow
Pros and Cons of Renting Names Through Databases
Are you looking beyond traditional list rental, and considering a trip to the databases? There’s a few things
Want to Rent Lists? See a Broker
Mailers have confronted the same challenges looking for new lists. But how can they increase the likelihood that they are getting the right list or insert program, or avoid duplication with lists whose titles sound too familiar?
Self-Regulate or Die
Imagine a world in which no transactional data can be rented or shared without written consent. Sound crazy? Well, it could happen. Last year, over a dozen states considered bills to restrict unsolicited mail and various forms of data sharing.