Database Marketing in Tough Times
Economic downturns are tough on everyone. But database marketers usually survive quite handily. How?
The Rise of the Stochastic Model (What’s That?)
What is a stochastic model and how can it help you keep your customers?
Modeling Toward True Optimization
How can you optimize more of your customer contacts? Try the new technology of state machines with a technique called the Markov Decision Process.
Using Finite State Machines to Manage Customer Relations
Response rates have fallen in many areas as technology has made it easier to blast out more campaigns with little regard for long-term effects. But database marketing technology is finally catching up to the real-world need to manage customer relationships over time. One of the latest advances for marketers is the use of finite state machines.