What Direct Merchants Can Learn From Direct Marketers
Being an active member of both multichannel retail and direct marketing communities, I
How E-mail Hygiene Can Improve Deliverability and Protect your Reputation
In the past couple of months, we at Loyalty Lab have been called in to rescue some pretty sketchy e-mail lists. Our clients had been operating on a
Getting to Know Your Customers
Performance of a customer or prospect list is a function of many different factors: from what sources and through which channels the names were acquired; the degree to which customers have recently purchased; and how well the list is nurtured with reasonable contact frequency and kept clean from undeliverable addresses.
Unlocking the Secrets of Co-Reg
. Media technology companies reinvented co-reg. What was a pretty informal way for like companies to partner with each other became a huge and mostly misunderstood channel for acquiring massive quantities of leads.
When All You Know is an E-mail Address…
With a large and active e-commerce marketing lists
Honey, Who Shrunk Our List?
A clear measure of success in online marketing is the growth of a retailer