Get ’em to Bite
Ken Seiff, the CEO of Bluefly.com, has a simple mathematical formula for obtaining new customers: More site traffic = more business. With that guiding
Keeping Content in Context
First-time visitors to the Website of teen apparel cataloger Alloy can be forgiven for confusing it with sites for magazines such as Seventeen and Elle
Wine Marketer Uncorks Multichannel Magic
For 1-800WineShop, the key to becoming a big player in the mail order and online wine business has been its ability to think small. Small, as in keeping
HMS Catalog Makes Sterling Effort
For HMS, a Dallas-based importer and manufacturer of jewelry, all that glitters isn’t necessarily gold. At least not anymore. The wholesaler, which supplies