Drew May
Drew May is the Group Vice President of Sales & Client Services at Acxiom, supporting clients in the retail, CPG, entertainment and travel markets. In this client-facing role, May provides overall leadership for key areas of sales including client engagement, growth and strategic directives. May has over 25 years’ experience assisting marketers in effective uses of data-driven technologies and has held previous roles with Merkle and IDM, and has worked with countless brands during his career including Dell, Lowe’s, The Container Store, The Home Depot, JC Penney, IBM, Microsoft and others.
In many parts of the country, school starts earlier and earlier—sometimes as early as the first week of August. Plus, the nature of what is categorized as a back-to-school good has evolved—and is continually expanding. Here is what marketers need to know about back-to-school shoppers.